These recommendations can have an impact on the organization, employees, new markets and products, and shareholders. With these strategies, Macy’s will be able to maintain its current competitive advantage and also increase its profits heavily. Only concentrating on ways to renovate the market with new products and services for Millennials Generation, the store can have success. Making department stores integrated into the community is what creates experiences and senses become root and enhance something people look forward to and want to visit. The key is to be unexpected and involve millennial shoppers, and the best part doesn’t even have to do with clothes, perfume, cosmetic, or jewelry,
