Nordstrom Swot Analysis Paper

Nordstrom, a clothing department store that can be found in about 40 states and Canada. The company also serves customers online in 96 countries on nordstrom.com. The company advertises through TV commercials, catalogs, and social media. Based on my experiences with Nordstrom, I believe the company takes high pride in valuing their customers and promotes the highest standard of professional ethical norms. Their values build trust & confidence with their customers that make them continue to shop at Nordstrom. I had a personal experience at Nordstrom, that displayed the company’s value of responsibility. One evening, I was last minute shopping for an inexpensive cocktail dress for an event that night. I was short on time so I couldn't browse around the store as I would normally do. I quickly spotted a salesperson and told her my situation. The salesperson quickly pulled out two to three different dresses that were in my price range and I tried them on. I found a nice quality nice that was under $40. I left the store a very satisfied customer knowing that I would go back there. The salesperson conveyed responsibility by striving to serve my needs and did not use coercion to make me get a dress that was out of my price range. Nordstrom embodies the core value honesty through their return and exchange policy. They actually do not have a …show more content…
They show respect to their customers and employees as well by listening to their needs and finding ways to meet them. Fairness, by protecting customer’s private information, they don't sell or give away customer’s information. Citizenship, striving to protect the ecological environment, they have 100% recyclable shopping bags. As Nordstrom continues to display the highest standard of professional ethical norms and build a long-term relationship with their customers, their company will continue to rise in customers, sales and have more opportunity to open stores