Target Corporations rivals have well established globally and it is time for Target Corporation to initiate a global operation. Target Corporation can make use of its technology strength to make products available for global customers by starting alliances with local companies in overseas after a careful due diligence and risk analysis. A diversified global presence makes it less susceptible and provides a decent return on investment irrespective of U.S Market volatility.
Attract customers who want to do online shopping by strengthening mobile application with just a few keystrokes of a keyboard, a new convenient way to shop or a voice command. Use effective corporate social responsibility beyond what has been done today to expand brand image that is concerned for the community, environment, partners and its employees. Find a new way to inspire a store visit using the brand promise well stocked trendy merchandise, creating a very energetic and positive environment. Expand domestically targeting untapped markets and improve developing its existing markets by providing high quality, trendy, stylish and the best design product at an affordable …show more content…
In addition, innovate a home delivery and e-commerce transaction through social and mobile platforms for easy integration with the current technology and remain a leader in the online and smartphone world a future that is growing rapidly. The social media is becoming a very powerful tool, so why not leverage Target Corporation presence and highlight corporate social activity as a part of product promotion and send a personalized coupon for everyone, so the focus should be differentiating the products by standing out without compromising the quality. Continue with cost-cutting measures that will allow lower price reiterating the brand slogan and identify activates for various products using value chain analysis to decrease the cost. Exploit value chain for a product life cycle and value added process which appeals all the stakeholders. Strengthen Target mobile application for easy browsing and remember the items for later purchase with a click of a button or a voice