Listed below are some recommendation that will help Under Armour become a big factor in the $250 billion Global Market for sports apparel and footwear. If executed correctly within the next few years Under Armour will see a major change. It is requested the Under Armour take these recommendations into consideration as soon as possible because if these issues go left untreated it can cause major damage.
Advertisement and Development Although Under Armour is a company that has both apparel and footwear for men, women, and children its focus seems to be on menswear. We are in a time where that is highly unacceptable, and people will not support if they indicate any type of discrimination. It is highly recommended that the company start to develop and offer more products that are intended for women and children and …show more content…
He also has an amazing family, image, and personality which is a bonus because that means he bringing his character and his drive to the company which consumers appeal to. Same can be said about Jordan Spieth. But once again where is the representation for women ? Serena Williams and Katie Ledecky both are number one in their field. They both would be an huge asset to the company, it would also show that the company isn’t just a menswear store.
Create special edition
There is saying “ Imitate success”. Like most of Under Armour’s competitors like Nike, Addidas, Reebok etc. they have special and limited edition products. Limited and special edition products bring excitement to a brand. Consumers like to feel special, different and rare when purchasing apparel, look at Nike with limited edition Air Jordan ’s, people line up, camp out for products like that and it keeps the consumer wanting more. It’s time to bring some excitement to Under Armour’s brand!
Make a bigger footprint in the international
Advertisement and Development Although Under Armour is a company that has both apparel and footwear for men, women, and children its focus seems to be on menswear. We are in a time where that is highly unacceptable, and people will not support if they indicate any type of discrimination. It is highly recommended that the company start to develop and offer more products that are intended for women and children and …show more content…
He also has an amazing family, image, and personality which is a bonus because that means he bringing his character and his drive to the company which consumers appeal to. Same can be said about Jordan Spieth. But once again where is the representation for women ? Serena Williams and Katie Ledecky both are number one in their field. They both would be an huge asset to the company, it would also show that the company isn’t just a menswear store.
Create special edition
There is saying “ Imitate success”. Like most of Under Armour’s competitors like Nike, Addidas, Reebok etc. they have special and limited edition products. Limited and special edition products bring excitement to a brand. Consumers like to feel special, different and rare when purchasing apparel, look at Nike with limited edition Air Jordan ’s, people line up, camp out for products like that and it keeps the consumer wanting more. It’s time to bring some excitement to Under Armour’s brand!
Make a bigger footprint in the international