Nike Swoosh

Improved Essays
Are you a swoosh addict or a stripe aficionado? In this case the power of the swoosh would have to come up on top. Nike’s sport research laboratory (NSRL) is a key factor in Nike’s success, This lab helps create new ideas on shoes, etc. It also gives them cutting edge because other companies don’t have these labs. Nike brings in more revenue through their shoe industry than any other company in their category of selling. Nike’s net worth is triple the worth of Adidas according to Forbes. Nike’s shoe Industry is better than Adidas because the variety of shoes, the style of shoes, and the fit of different shoes.
Nike has the biggest variety of quality tennis shoes. Nike has anything from running shoes to casual shoes to even sports shoes and
…show more content…
But None of these are true at all, and can be proved wrong. Some people may say that Adidas is more comfortable, but this is not true because in many occasions Nike’s new Flyknit technology has been considered the most comfortable running shoe on the market. For example, “By combining the two technologies, the Flyknit Lunar1+ is probably the most responsive and comfortable running shoe. (Peter. "Flyknit Comfortable?" Gizmodo. Peter Ha, n.d. Web. 15 May 2016.). People also may say that Adidas is cheaper, but this is also not true because, right now Adidas has one of the most expensive shoe on the market if not the most expensive shoe on the market. Also Adidas and Nike both have a bunch of shoes on the market, but some are more expensive than others, the vast majority of both of their shoes are about the same price. Another point people make is that Adidas shoes are more durable, But considering that most of the shoes on the market are made of the same materials, neither of them are more durable it really just depends how hard the owner is on his/hers shoes. Besides the invention of flyknit that is probably the most lightweight, durable shoe material on the market. So really none of the stereotypes of Adidas being better than Nike is true.
Nike’s Shoe industry is light years ahead of Adidas because of their variety in shoe choice, Style of their shoes, and the fit of Nike’s shoes. Nike overpowers Adidas on every level of the shoe industry. Nike’s shoe advances are light years ahead of Adidas. Nike has overall better shoes, that you will get your bang for your buck. So really in the end being a swoosh addict is the way to

Related Documents

  • Great Essays

    Company G’s most dominant competitive advantage was its overall production capabilities. Company G sold 17,123,000 pairs of shoes in year 18, far outselling its closest competitor, Company F, which sold 13,828,000 pairs of shoes in the same year. The ability to produce shoes in larger quantities is certainly competitively valuable. This production capability enabled Company G to strengthen its market share and company profits with high volume sales. This resource was rare in that most rival companies did not have the production capabilities of Company G. Company D was the closest, with 14,307,000 pairs sold, followed by Company F which sold 13,828,000 pairs.…

    • 3760 Words
    • 16 Pages
    Great Essays
  • Superior Essays

    Jordan shoes depict higher traction, high-quality cushion, but lower overall performance than Adidas. Both brands have diverted their original mission of being the most preferred sportswear brands since currently they have found their way in the global market and are being used as general foot…

    • 914 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    With the cheapest possible price, they are manufacturing the products with high quality.  The brand of Nike is global brand. In the world, it is the number one sports brand. Weaknesses: • The business’s income of the business is currently is highly rely upon footwear market share. This may allowance it accessible if for any reason its market shares corrosion.…

    • 1455 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Although they have many competitors, the market has no impact simply because it is all about preference and customer confidence; the market is big enough to support Nike and its competitors at the same time. Competitors that Nike may come face-to-face with on a daily basis could be Adidas, Reebok, Under Armor, and New Balance, however the key strategic competitors in terms of market share are Adidas and Under Armor. Nike is the single largest producer of footwear and athletic apparel, allowing them large cost advantages over its competitors. Nike’s advantages over competitors include their branding, scale, scope, customization and innovation (Mourdoukoutas, 2014). The largest advantage is the scale, with Nike having over 30 billion in revenues, almost twice the amount of the closest competitor…

    • 1723 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    But Nike offers about 15 types of soccer brake shoes in price from $30 to $190. This kind of shoes come in indoor and outdoor good example, though Nike’s indoor oblation somehow limited. As a conclusion on price competition the Nike’s price is much expensive than Puma. And Puma sales their product in very affordable prices. 3.0 INTERNATIONAL…

    • 747 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In today’s society a brands success is highly dependent on the advertisements they use to persuade someone. The creativity is highly important to persuade the viewers what the product is and how it’s better than its competitors. Jib Fowles “Advertisements Fifteen Basic Appeals” explains the approach of many types of appeals to get the viewers’ attention. Nike shoes advertisements have used these appeals for many years and continues to be successful. Throughout the years advertisements of Nike shoes have changed, but they stick with the appeals that consistently persuade and grab the attention of its viewers making it one of the top brands of the generation.…

    • 746 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    An Essay About Sneakers

    • 750 Words
    • 3 Pages

    From the early 1900’s to today, sneakers have become the “leisure shoe of choice for Americans” (paragraph 3 page 1), but what has made this kind of footwear so popular? Sneakers have become extremely popular due to their use for a range of activities, the individual style that can be expressed by wearing sneakers, and the profit that can be made by marketing and selling sneakers. One of the reasons sneakers have become so popular is their use for a range of activities. Like many inventions, when they invention is released, not many people have access to them. According to the third paragraph in The History of Sneakers document, “In 1868, sneakers cost six dollars a pair, so only wealthy people could afford to wear them to play lawn tennis…

    • 750 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    And Louis Vuitton then? My experience is that popular models always remain popular. Provided you cared for properly, your bag may not fall much in value if you want to sell the bag. But the offer Used Louis Vuitton bags is great. Only the popular bags like the Speedy, Neverfull, Noé Alma and will always be in demand.…

    • 1116 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Auquatred might be the product needed to enhance their perception among customers. Goodyear has the bigger market share units in the US (15%), overcoming the likes of Michelin, Firestone and Bridgestone. In other words as a premium product Goodyear comes first. Aquatred is a necessity for Goodyear to improve its financial position and enhance brand equity and set up as innovator leader among their competitors. The tire replacement market is stagnant and Aquatred might change the perception of the entire tire market moving away from primary…

    • 860 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    Walmart Vs Hofstede

    • 1410 Words
    • 6 Pages

    That being said, both companies benefit from having their strengths outweigh their weaknesses. Being the largest retailer in the globe allows Walmart to bask in a number of benefits. Due to Walmart’s economies of scale, the organization gets to enjoy having power over its suppliers, giving them greater control over how, and at what price they buy their products. Also, as previously mentioned, Walmart has a hand in a wide spectrum of industries, which allows the company obtain profits through a number of avenues making it almost too big to fail. To continue, Massmart also is in an excellent market position, being the second largest retailer in its area.…

    • 1410 Words
    • 6 Pages
    Improved Essays

Related Topics