Bill Bowerman

    Page 1 of 50 - About 500 Essays
  • Nike Inc.: Principles Of Accounting

    Benjamin Murray Prof. De Schryver Principles of Accounting DL-A2 10/11/2017 Nike Inc. Nike Inc. was founded on January 25, 1964. Originally the company was formed with the name Blue Ribbon Sports. Nike was founded by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. Nike Inc. was founded with just $1,200 in the bank. Bill Bowerman was a track and field coach and Phil Knight was a runner at the University of Oregon. The Nike swoosh logo was created by a student that attended Portland State University for $35. Today that is about $200. Nike Inc. later gave the student a stock that is worth more than $640,000 today. Although today Nike Inc. has many endorsement deals with athletes, Ilie Nastase, a Romanian professional…

    Words: 835 - Pages: 4
  • Nike And The Onitsuka Tiger Company

    “Just Do it”, is one of the most notable, memorable, and effective advertising slogans since the late 1980s. This slogan became a symbol, and is a trademark for the Nike shoe company. It all started in 1957, when Oregon runner, Phil Knight, and legendary track and cross country coach, Bill Bowerman, met while attending the University of Oregon. These two joined forces and five years later, they formed the Blue Ribbon Sports company. Their first product was the Tiger running shoe, which was…

    Words: 793 - Pages: 4
  • Price Skimming Strategy Of Nike

    Nike Inc, is an American sportswear company. The company was founded in 1964 as Blue Ribbon Sport by student Phil Knight and his coach Bill Bowerman. Knight was a middle-distance runner for Oregon University team and Bowerman coached local team. Both of them felt the lack of good equipment for the competition at an affordable price. In fact, the only serious brand in this area was then Adidas, but, unfortunately, their athletic shoes were highly priced and the products of local companies for…

    Words: 1897 - Pages: 8
  • Strengths And Weaknesses Of Nike

    Nike Inc. BUS 499 Strayer University Identify the company’s mission, vision, and primary stakeholders. Nike was founded by Bill Bowerman and Phil Knight. The two men met when Bowerman was coaching track and field at the University of Oregon and Knight was a middle distance runner on his team. After earning an MBA from Standford, Knight returned to Oregon and approached Bowerman with an idea to bring in low priced, high-tech athletic shoes from Japan to compete in the United…

    Words: 1915 - Pages: 8
  • Nike Vs Adidas Case Study

    share . Here are some brief profiles of these two companies: Adidas is a German multinational comapny, was established in 1949 by Adolf Dassler . That designs and manufactures clothing, accessories and shoes. It is the largest sportswear manufacturer in Europe and the second biggest in the world. They sell a range of clothing items , varying from men’s and women’s t-shirts , hoodies , jackets, leggings and lpants .One of main focuses of Adidas is football kits and the associated…

    Words: 1023 - Pages: 5
  • Nike: Blue Ribbon Sport (Nike)

    Introduction to Nike Nike in Greek means "Victory" and since the beginning of the company in 1964, victory has been a term that has represented many things about the Nike brand. It originally known as Blue Ribbon Sport, was established by University of Oregon runner and his coach Bill Bowerman handshake, thought they could make a good change by doing a better job of designing and selling shoes to athletics. Nike is an American multinational firm that designs and manufactures…

    Words: 1243 - Pages: 5
  • Nike Swot Analysis

    Nike is an American leading multinational corporation that offers clients an array of products and services. They are involved in the design, development, manufacturing and sales of footwear, clothing, sports equipment and accessories worldwide. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Nike town name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the…

    Words: 1236 - Pages: 5
  • Nike Digital Strategy Essay

    impressive trait for management. It shows that they value the heart and soul of the business. Keeping this focus is what keeps Nike such a great company. Often times owners get caught up in the money and forget about the reason why the business was started. I believe that Nike tells the stories to remind themselves and teach others about what is the most important in the business. One day Nike would love for “the orientation process to last a week and take place at ‘Nike University.’” (Ransdell)…

    Words: 1318 - Pages: 6
  • Nike's Fastest Quality Running Shoes

    Nike is an American international company that aimed on offering its customers the finest quality running shoes. Nike was initially known as Blue Ribbon Sports and was founded by Philip Knight and Bill Bowerman in 1964 (Successstory.com, 2016) and in 1981, Nike expanded their market over the global (Fundinguniverse.com, 2001). However, this company did not manufacture any shoes. Instead, this company only imported and distributed the Japanese specialty running shoes which were manufactured by a…

    Words: 969 - Pages: 4
  • What Is Nike?

    INTRODUCTION Company Profile: Nike, Inc. or Nike as it is known worldwide is an American multinational corporation that was founded 52 years ago by Bill Bowerman and Phil Knight. The company was launched with the name of Blue Ribbon Sports and was renamed as Nike, Inc. in the year 1971. The name of the company was changed to opt for a name that was more powerful and appealing. The name Nike was chosen from the name of a Greek goddess of victory. The company has products under its own brand name…

    Words: 2376 - Pages: 10
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