Strengths And Weaknesses Of Nike

Register to read the introduction… Innovation contributes to Nike’s success. Their designers are creativity in keeping up with the trends and listening to what the customer wants. A new company would not be able to keep up. It would take years of research for the new companies to hire and train their employees to compete with Nike. Nike uses top athletes to wear and sponsor their products. The company also has contracts with universities to promote their athletic gear. This is part of Nike’s marketing strategy. A startup company would not have the funds to afford this …show more content…
Some of Nike’s retailers are Nike Town, Finish line and Footlocker. Because of the current financial crisis these retailers are seeing a decline in sales. This leads to Nike having inventory issues. If Nike over extends the customer demands then they have too much inventory. Nike’s future ordering program allows them to minimize the amount of products they hold in inventory, purchasing costs, the time necessary to fill customer orders, and the risk of non-delivery. Nike report changes in futures orders in their periodic financial reports (Nike Annual Report).
Create a SWOT analysis for the company identifying the major strengths, weakness, opportunities, and threats. 1. Strengths a. Nike has no factories b. Nike is a global brand c. Employs over 300,000 people across the world d. Nike is very competitive 2. Weakness e. Diversified range of sports products f. Retail sector is very sensitive g. Accusations of poor conditions in the work place h. Accusations of exploiting workforces that will work for cheap in overseas countries 3. Opportunities i. Internal Marketing j. New Product Development k. Expansion into sunglasses and jewelry line l. Expansion in the global markets to crate brand recognition 4. Threats m. Counterfeit products n. International