Nike is a corporation founded in 1964 as Blue Ribbon Sports, it was an outlet for the current shoe brand called Asics. The name Nike was official in 1971. (Businessinsider.com, 2014). The creators were Bill Bowerman and Phil Knight, their initial offerings were mostly shoes. Today the Nike Corporation offers not only shoes but several athletic related items, for instance, there is a clothing line dedicated to the casual athlete to the professional. One of the biggest names associated with this firm is the basketball legend Michael Jordan, most consumers associate Nike with this sports figure. Nike operates on a mission that states: Bring Inspiration and Innovation To Every Athlete In The World-If You Have A Body, You Are An Athlete. It is headquartered
