Bill Bowerman Essay

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A small shoe company made by Bill Bowerman in 1966, but then renamed in 1978 has quickly transformed into one of the biggest American icons. Starting with just twelve hundred dollars in the bank, Nike has become an icon of not only America but of the shoe and clothing industries worldwide. When I think of buying equipment for any sport I immediately think of Nike and I believe that is what most people have come to their minds as well. Nike is popular everywhere and the highest of athletes as well as famous people always go for Nike. This shoe company has provided the “bat boot” for the first ever “Batman” movie and Nike also created the hoverboarding shoes in the movie “Back to The Future Part II.” Among other things which Nike has done to …show more content…
This company “opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972.” (Nike Inc.) The reason for starting this company was not for the money, it was so Bill Bowerman’s track team could get some good performing running sneakers for their chance to get better success in Oregon state meets. Bill Bowerman started the company with help from Philip Knight, who was a former athlete on Bowerman’s track team and became a businessman (Pendergast). The first shoe they made was unique, for they used a waffle iron to make the bottom tread which was a better technique because that style helped to grip the track a little better than other shoes. The small store in Eugene, Oregon has now expanded to most states in the country as well as other places in the world. “Nike sells approximately 900 million items of footwear, apparel, and equipment each year” (Quick Facts) which is so crazy to think about what they had started from. The company now has 785 contract factories in the world and they have 1.01 million workers in those factories. Another staggering number is that there are more than 18 million Nike members in the world which are only the people that have signed up. (Nike Inc.) The American dream or rags to riches idea is to get rich quick and easy and these two men as well as others involved with this company certainly did that with their idea of making and selling

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