Brand Management Personal Statement

Improved Essays
I am currently an undergraduate student in business management field looking to broaden my experience in marketing and sales domain. My grasp on key business concepts is firm. Since business industry is a broad-ranging term, it entails in itself myriad of domains for facilitating best practices. I have attended university-organized employability week sessions for ascertaining my area of interest with respect to maximizing potential use of my skill. It takes meticulous planning and extensive research to workout a feasible career plan with respect to my chosen field of interest. I have a sound working knowledge of market trends and consequent demand driven professions.
Experience in Marketing Field
On becoming a fresh graduate from a respectable business school, I am a self-empowered individual, facilitating myself in range of key business concepts. More so, my eidetic memory is fully capable of rephrasing key marketing
…show more content…
I have opted to choose a career path in brand management. Being a brand manager invokes owning a brand, launching it with full fervour amidst huge public anticipation. A brand manager is keenly responsible for revamping a brand in an affirmative, inspiring, and lucrative enterprise. The pay-scale is generous offered by organizations for laying out their short-term and long-term plans. As per my estimates, brand management is a highly sought job with salary ranging from $41,000-$300,000. Moreover, it even entails its own fringe benefits ranging from one company to another. I intend to start as junior brand manager working my way up the corporate ladder, switching through multiple companies, gaining diversified experience. According to my estimates, brand manager offers tremendous growth opportunities and immense exposure into corporate machinery (Chernatony & Leslie,

Related Documents

  • Improved Essays

    Marketing is a lot more that a job. Marketing is a career that I am fully passionate about. Within the next five years I see leading the marketing department into greatness…

    • 522 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Everything today is branded, from the milk in your fridge to the car you drive. Each of these brands are things we trust, what we would regard as reputable. Why is that though? In the article, the Brand Called You Tom Peters describes this trust in brands as a belief in “promise of the value you’ll receive.” Similarly, Peters argues, “you’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop.”…

    • 179 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Telus Career Interview

    • 363 Words
    • 2 Pages

    In response to the Product Manager posting on Telus’ career website, it is with great enthusiasm that I submit my application for consideration. I believe that my diverse knowledge and experience in strategic market planning, business development, and customer service make me a suitable candidate. In addition, my extensive business acumen, interpersonal skills and passion for success obtained as an entrepreneur directly aligns with the required skills and attributes required of this position. Combining my work experience and recent completion of a marketing specialized MBA, I have accumulated diversified experience in driving pricing initiatives across the manufacturing, hospitality, retail and consumer packaged goods industry. Furthermore,…

    • 363 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Assignment: Career Interest Inventory - Due Jan. 24 Submit the following information that you gathered from the career interest inventory: 1. Provide a summary of your personality assessment results. Include the personality types rank ordered from the highest to lowest rating. Describe the personality type(s) on which you were rated the highest. a Social: 30 i. Individuals with these interests prefer to help other people learn and grow.…

    • 1110 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    I used the case study of Pepsi Max and Kyrie Irving who starred in the marketing strategy as Uncle Drew, an old man. The overall program created a win-win strategy for Pepsi Max because of the sponsor's brand and the target market. Pepsi Max was seeking to develop a video to underscore the product's identity as a zero-calorie soda with bold taste with the target market of capturing fans through the brand and wanting to feature one of its newest endorsees, Kyrie Irving, a rookie with the Cleveland Cavaliers at that time. The Marketing Arm created the connection of the sponsor’s brand and target market through the concept, “you look at it and see one thing, but inside was something…

    • 458 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    As young adults we are taught to develop skills and talents which with time will become our reputation. Building a leadership brand requires determination and innovation as well as an open mind. Just as brands evolve over centuries a person has to be able to be self-aware of its surrounding and how they change. In the article “Five steps to building your leadership brand”, Ulrich and Smallwood describe a leadership brand as conveying your identity and distinctiveness as a leader and communicating the value you offer (2007). In one way or another everyone has a personal leadership brand but the question is, do you have the right one?…

    • 734 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    With that being said, I have decided that my career goal is to be a marketing manager which are responsible for managing marketing, advertising and promotional staff. Most companies require a bachelor degree for marketing manager position. Candidates with business degree or marketing are preferred, although other degrees may be accepted if they include coursework in marketing, consumer behavior,…

    • 838 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    2.2.5.3 Brand Awareness Keller (1993) defined brand awareness as a length to which company’s brand and products are identified by potential customers and members of society in general. Author continued, that brand awareness can be related to the elements of brand identities in customer’s mind and that it reflects knowledge and recognition of the brand under numerous varied situations. Many researchers have stated that brand awareness is carrying strategic significances, as those largely contribute to the conclusion of brand equity and customers’ buying behaviour. Fur-thermore, Baker et al (1986) said that high brand awareness leads to higher levels of sales and bigger customer base. Brown and Hoyer (1990) strengthened the study of brand awareness…

    • 963 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    B2C Case Study

    • 968 Words
    • 4 Pages

    2.2. B2B vs B2C There are undoubtedly many differences within the brand strategy and how to properly do brand management between B2C and B2B. First of all, the complexity of the products are usually much higher in B2B compared to B2C. B2B purchasers need to be significantly more informed and knowledgeable about the products than B2C customers, because B2C products are generally much more simple and easier for the customer to understand (Kotler and Pfoertsch, 2006, 18). Secondly, the amount of prospects and customers in B2B sales are commonly not as many as in B2C. For obvious reasons, consumer products have a wider range of customers, since they focus on a much bigger market than B2B businesses do. (Ibid) Continuing, the amount of sales volume…

    • 968 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    All my life I have been interested in communication. I originally thought that communication was just a passion, but now I realize it is what I want to do as a career. Public relations is the communication between an organization and the public. I want to act as that link of communication and I truly believe I can do so with the education I am receiving from the A.Q. Miller School of Journalism.…

    • 1102 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    To continue the legacy of growth of our family business, the family including me believes that after completing my education there is plenty of scope and requirement for me. The business is expanding and there is always need for highly qualified professionals. I have experienced various instances in my life, which developed a firm interest towards the field of Management. One of my major projects during my…

    • 846 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Personal Mission Statement

    • 1556 Words
    • 7 Pages

    As I reflect on my personal life I value life itself to the point I live each day not knowing what to expect the next day. Positivity is a major factor in all that I do to the point of trying to view all things in a positive way and leaving the negativity out the door. As a mother, partner, educator, and entrepreneur I strive to be mindful, spiritual, and conscious of all my actions. I value these things because this is what makes up my life and what I live for each day. My life is a fourth generation person and I relate because I “want to live, love, learn, and leave it like a seed with balance and joy" (Covey, 73) the quality of my life is more important than planning it out.…

    • 1556 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    My Ideal Career Essay

    • 773 Words
    • 4 Pages

    We never know where our lives will take us on this journey called life. Most of us want to have successful careers or just be happy in life. How would anyone what their lives to be a ten-year timespan? Long term goals are complicated, but with the right motivation toward the things we want, we can accomplish anything we put our minds to. When we look at careers, we know that training, higher education, and certifications will be needed in order to have a successful career.…

    • 773 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Reflecting As I look back on the semester, I can recall so many memories of both this semester and the whole year. I have done many things this year and learned so much. Marketing 100 was by far one of my favorite classes that I have taken through the university. It has taught me many valuable things and has really got my interest in the field of marketing.…

    • 972 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    As quoted by Ind (1998, p. 324), “Employees have the potential to make or break the corporate brand”. Employees play an important role in building service brands, as they must give the service persistently same as the brand promise as achieving point-of-differentiation can be done through several aspects such as punctuality, in-flight entertainment (IFE) and attentive cabin staff (Chernatony and McDonald, 2003). As explained by Chernatony et al., (2003) interpreting nine stages in building successful service brands where three of the stages are mainly elaborating the role of employees in the process. First, ensure internal commitment discovers that employees and management need to believe in the service brand, knowing what’s it all about and what will inspires others; second, position and differentiate the brand interprets on how to differentiate your service brand and delivering something different with competitive advantage. As mentioned earlier, this could be achieved through corporate brand experience Hamzah et al.…

    • 721 Words
    • 3 Pages
    Improved Essays

Related Topics