Reebok Deodorants Case Study

Improved Essays
Reebok deodorants provide a blend of floral and sporty fragrance which lasts long. It gives off a cooling sensation instantly when applied. They are easily available in the Indian market that too at marked down prices. Users of this product claim that it does not stain clothes in case of direct application on them. It is also suitable for applying on sensitive skin.
6. Nivea
Nivea is a notable skin care company that offers innovative and high quality beauty and skin care products. The company has marked its significance in the Indian cosmetic industry and is continuing the same. Nivea deodorants cater to the requirements of youth looking for freshness that lasts. It brings out a broad range of deodorants for men such as Nivea Roll on, Nivea
…show more content…
Garnier
Garnier is an esteemed cosmetic brand of Loreal (a cosmetic company in French). It produces skin care and hair care range of products. The brand presents a broad array of products in the personal care range including a variety of deodorants for men. Great quality of products and a boast of unmatched fragrances make these deodorants widely preferred in the Indian market and among the finest men’s deodorant brand.
Garnier men deodorants are paraben and alcohol free. The brand claims that these dermatologically tested deodorants provide a superior long lasting protection of 72 hours from body odour. It offers a reliable protection along with cooling freshness and skin breathability. Garnier deodorants are also suitable for soft and sensitive skin as they consist of mild minerals and antiperspirants. Some of its variants are Anti Sweat Absolute Dry, Extreme Cool, Anti Sweat Extreme etc.
9. Fogg
Fogg is one of the most valued men’s deodorant brands. The deodorant was launched in 2011 in the Indian market. Since then, the brand has build up its image as a youth oriented, cool and iconic
…show more content…
This is one of the top selling deodorants in India and comes into the listing of best men’s deodorant. Wild Stone fragrances are sophisticated and unique and are designed keeping in the mind the emerging youth sensibilities. These are particularly developed by France renowned perfumeries to provide an extraordinary aroma to its users while keeping them fresh and alive even in the extreme situations. They provide a strong cool aroma, which is a major preference for men while purchasing any antiperspirant or deodorant. These moderately prices fragrances are available in different variants, including Forest Spice, Hydra Energy, Ultra Sensual, Aqua Fresh

Related Documents

  • Improved Essays

    1.) Based on the product report of the Alikay Naturals Moisturizing Black Soap Shampoo, it can be deduced that the product belonged to the Decline stage of the product life cycle. As can be seen from the data presented, since the shampoo was launched in January- March of the year 2015, the units sold deteriorated as time passed by. In fact, from 381,000 units that were purchased by customers in the first quarter of 2015, only 275, 776 units were bought by clients in quarter 2 of 2016. Moreover, the products’ average days on shelf increased from 3.1(1st quarter of 2015) to 4.1 (2nd quarter of 2016).…

    • 851 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Old Spice Research Paper

    • 763 Words
    • 4 Pages

    “Ladies, do you want your man's body odor to smell irresistible?” If so, Ladies you need to buy your man some Old Spice body wash. So he can smell like a man’s man by using Old Spice. According to Adweek.com, “Old Spice is the number one selling brand body wash and antiperspirant deodorant increasing at 100-percent in sales”. In 2010 former NFL player, Isaiah Mustafa was the star of the “Smell like a Man, Man” campaign.…

    • 763 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Icebreaker's Pheromone

    • 1396 Words
    • 6 Pages

    Icebreaker Pheromone Cologne - Review - Does Icebreaker Pheromone Cologne Work? Find Out Here ! Pheromones who are natural hormones/substances that attracts our sexual mates, IceBreaker claims to be an effective pheromone cologne for men. Which, this formula actually does have its own primary website !…

    • 1396 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    The moisture from the ingredients in products such as Burt’s Bees White Tea wipes can help our dermis repair and continue sheltering consumers against the environments…

    • 927 Words
    • 4 Pages
    Superior Essays
  • Superior Essays

    Caress Body Wash

    • 1353 Words
    • 6 Pages

    The product is also made from organic plant oils, making the item more unique since it is less toxic. On the bottle, there is a photo of a family showing how the insect repellent is perfect for both men and women and that this product is safe for the…

    • 1353 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Old Spice Essay

    • 828 Words
    • 4 Pages

    1. Old Spice used classical conditioning in their campaign, Smell Like a Man, Man, to garner attention for their new body wash product. The brand wanted to appeal to young men after being labeled for many years as an old man product. They needed to rebrand and decided to introduce the man-scented body wash. They also realized that women were buying 50% of body washes.…

    • 828 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This essay will analyse the importance of a marketing campaign towards a brand through “The Man Your Man Could Smell Like”. “The Man Your Man Could Smell Like” is a 2010 television advertising campaign in the United States by Old Spice. Starring former NFL player, Isaiah Mustafa, the campaign was highly successful and was met with favourable reception (Reiss, 2010). It was a hit on YouTube with over 43 million views by 2012 (Harvey, 2012). It won several awards, including the Primetime Emmy Award for Outstanding Commercial in 2010.…

    • 1638 Words
    • 7 Pages
    Improved Essays
  • Decent Essays

    Cover Letter Sample

    • 316 Words
    • 2 Pages

    The reason why I am writing this letter to your company is because I absolutely love all of your products. EOS has the most stellar skin care products on the market. I love how you add vitamins and minerals to keep my skin and lips soft and sensationally smooth. Your lip balms have transformed my once chapped lips into smooth and luscious ones. People always compliment me on my soft skin, but it’s all thanks to your lovely body lotions.…

    • 316 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Femininity In The 1920's

    • 941 Words
    • 4 Pages

    “Natural” makeup is defined as makeup that blends in with the skin complexion without one feature of the face being accentuated more than the other. This presentation of makeup was important because the advertisement explained how women wanted a look that could give them the same glamour on the street and in close ups on the big screen which explains Tru-Glo’s purpose which was to bring out the natural radiance in a woman’s…

    • 941 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Craig’s Essay Analysis In Men’s Men and Women’s Women by Steve Crag, he argues about the purpose of using gendered images and portrayals in advertising. Advertisers look to target audience such as men and women who are at home watching daytime televisions on weekdays or those who are at home on the weekend watching sports. Prime time (evening) is a good time to reach women who are outside of home and also the men who fall in this category. These gendered programs and portrayals are constructed for the desires of the target audience to watch.…

    • 1147 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Analysis Of Old Spice

    • 1556 Words
    • 7 Pages

    Have you ever wondered after watching a certain commercial how or why the product from the commercial was so memorable that it either made you buy or consider buying the product? If you experienced this you are probably the companies target audience and the commercial was well done. Old Spice is a popular American company that creates male grooming products such as shampoo, deodorant, after shave and shower gel that have been widely used by men in North America. Old Spice’s “I Am the Man Your Man Could Smell Like” campaign became a viral success it accumulated millions of YouTube views and has been played during the super bowl and many other popular television programs. For a commercial to be effective it must clearly inform you of the existence…

    • 1556 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    The American clothing brand, Abercrombie & Fitch (A&F) is best known for its trendy and collegiate inspired accessories and casual wear targeted toward teens and young adults. The vision of Michael Jeffries, brought on as CEO in 1992, led A&F to become the uniform of preppy, conventionally attractive teenagers across America (Goldstein, 2014). However, in recent years the brand has suffered and the clothing retailer has lost popularity. Logos and Symbols Logos and symbols are often easily recognized and can be a valuable way to identify products (Keller, 2008, p. 156). The A&F logo, born in New Albany, Ohio utilized the Adobe Garamond Bold font as its logotype and in some brand scenarios it was shortened to A&F.…

    • 864 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The infatuation some women have with Depp drives them to want the men in their life to be like him. Dior’s message is that if they cannot have the real thing they can have the next best thing by slathering their significant other in this cologne. By pursuing both men and women Dior doubles their target audience and increases the chance of a…

    • 762 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Case Analysis Of Loreal

    • 822 Words
    • 4 Pages

    The only substitute that has arisen today is plastic surgery, which could replace their cosmetics and aging products. However, the performance of surgery as compared to cosmetics may be a threat to L’Oreal. Nevertheless, the switching cost (money-wise and health-wise) is very high, and most customers are unlikely to switch to surgery. Another potential substitute is a trend towards ‘no makeup’ and natural looks. That trend usually goes hand in hand with that of anti-consumerist group that view cosmetic products as…

    • 822 Words
    • 4 Pages
    Decent Essays
  • Great Essays

    Swot Analysis Of Lifebuoy

    • 1181 Words
    • 5 Pages

    4.0 SEGMENTATION, TARGETING AND POSITIONING 4.1 SEGMENTATION Lifebuoy’s soap goal is to provide affordable and accessible hygiene and health solutions which enable people to live life without fear of hygiene anxieties and health consequences. When targeting the UAE, the product will be strongly embraced by semi urban and rural market. That includes people living in the semi urban, rural areas and earners of low income working people.  Geographic Segmentation - World region: Asia; Country: United Arab Emirates City: All seven states of the UAE Target Area: Semi-Urban, Rural areas.…

    • 1181 Words
    • 5 Pages
    Great Essays