Old Spice Research Paper

“Ladies, do you want your man's body odor to smell irresistible?” If so, Ladies you need to buy your man some Old Spice body wash. So he can smell like a man’s man by using Old Spice. According to Adweek.com, “Old Spice is the number one selling brand body wash and antiperspirant deodorant increasing at 100-percent in sales”. In 2010 former NFL player, Isaiah Mustafa was the star of the “Smell like a Man, Man” campaign. He was an attractive, dominant man that used humor and sex to raise Old Spice commercials by $3.5 million. Also, he made 186 personal videos reviewing the old spice products, which raised old spice fans at 2,700%, according to Twitter. However, when observing the Old Spice commercial, “Smell like a Man”, it appeals to men and women ages 25-40, by suggesting it will make men smell more masculine instead of a feminine fragrance. …show more content…
For instance, he is half-naked in white towel showing off his broad shoulders, six pack, and rugged facial features. Due to the fact, Mustafa has a muscular body and deep voice symbolizes picture-perfect man that every woman desires. Your man can smell more, masculine, by using Old Spice body wash. For example, Mustafa stated, “If your man stopped using lady scented body wash he could smell like me”. In addition, Mustafa used his charming voice to hypnotize the women into buying Old Spice by suggesting that they will smell like him. We know there was no evidence found that clarifies Mustafa theory about using Old