Old Spice

flirtatious raise of his brow immediately enslaving the attention of millions of female onlookers. The engaging Old Spice commercial of 2010 played an impressive mind game, as it applied ethos, pathos, and logos, through overly embellished scenarios, carefully chosen statements, and the alluring sex appeal of its spokesman. With a toned, athletic body and a handsome face, Isaiah Mustafa, Old Spice’s leading sales “puppet” during that time, was able to lure millions of consumers to buy their body…

Old Spice use ethos with the help of Isaiah being their credibility. The Old Spice commercial narrator first appeals to ethos by establishing his image as the perfect man. to Old Spice use Isaiah Mustafa because he’s tall well built and handsome reinforcing the credibility of the body wash implying that anyone who uses it would be as attractive…

which product is better, though in TV world the real question is which commercial is more effective than the other. The Old Spice and Axe brands are direct competitors in men’s grooming products and though Old Spice has been around longer it is fair to say Axe, the modern edge, has the…

Gender Roles in commercials In our society there are predetermined gender roles that are set by the entertainment industry whether it is subliminal or not. In an interesting commercial for Old Spice they portray both genders in the advertisement and in it you can truly see how the advertisers like to represent the genders with gender stereotypes. It starts off with a woman getting ready to do laundry using Bounce laundry dryer bars, when seemingly out of nowhere famous actor Terry Crews breaks…

sense to go to some extremes to be the company that is remembered over the rest of the competition the creators of this ad seemed to have these extremes in spades. The strategy of the Old Spice ad was to go in many different directions such as, the comparison between who you might be and who you want to be. Old Spice assumes, most of us as this boring regular person, but also what potential people have, although…

(89). The Old Spice ad from 1977 “Very convincing” may be selling cologne but also portrays the allusion that by using the product it…

A Mans Body Wash It is not unlikely that many of us have seen the Old Spice commercials starring the confident and fast-talking Isaiah Mustafa, also known as “The Old Spice Man”. These ads have become an entire series of some of the most popular commercials on television and the Internet. The first Old Spice ad I saw illustrates Isaiah Mustafa riding a white horse on a sandy beach holding a bottle of Old Spice body wash. For some reason or another I found this to be very interesting and funny,…

bowl ad campaign for Old Spice body wash, Procter and Gamble developed and implemented a project to interact with fans and customers of their commercial. The idea of the project was simple, over a series of 2 ½ days (July 12-14 2010) the Old Spice guy would respond to comments given to him by his fans via social media. Procter and Gamble’s main reason for implementing this project was to generate brand awareness for Old Spice and therefore increase the volume of sales for Old Spice Body wash.…

companies usually try to catch the eye of the viewer with extreme types of ads. Two companies come to mind when people think of controversial ads, Carl’s Junior and Old Spice. On the one hand, Carl’s Junior tries to sell a wonderful looking sandwich with an attractive girl who is always eating it seductively, and then we have Old Spice whose main spokesman is a buff-looking God trying to sell deodorant or shampoo. These ads always catch our attention because of how attractive these people are,…

Modern methods of advertising have become increasingly more questionable on the effects it has on the general public. The essay “Happy Meals and the Old Spice Guy” by Joanna Weiss focuses on the effects marketing tactics and advertising have on an average consumer. According to Weiss, advertising is not just limited to basic commercials and ads, but they also rely heavily on store placement, packaging, and associations of the brand. The article “Like me, Want me, Buy me, Eat me” by Sandra C…