More than likely most of us have seen the commercials with the good looking, Isaiah Mustafa. First appearing on Television around 2010, these commercials have become some of the most famous and popular on Television and the world wide web. But what is so pleasing about these commercials? Just so we can answer this question, let's go back to the commercial that started it all. The commercial called" The Man that your Man could smell like." Now, even though this ad is completely unrealistic when it comes to describing the product, it uses all three of the primary aspects of appeal exquisitely. This advertising convinced many people to switch to Old Spice, and, helped Old Spice connect with its audience,this helped it wriggle itself into our popular
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This assumes that men are using a body wash no manufactured by Old Spice. Therefore, before building the believability of Old Spice body wash, they need to attack the belief system of other brands. They do this by claiming that any other body wash that is not Old Spice will make you smell like a lady and only old spice has the ability to fix it!
Basically, the ad is saying that Old Spice body wash can do things 'yours' cannot and anyone using another brand needs to switch. Following belief system is logos. This is a request to challenge the audience based on logic and or reasoning. We see the ads appeal to our reason
through more than two, but not a lot of hidden messages in the conversation that rely heavily on what is brought across as appropriate and desirable roles for men and women. First of all, the commercial is trying to tell us that we need their body wash because any other product will make you smell unmanly. The logic here is: if men are using a different body wash then they are not manly. The ad then offers us a solution to the problem: You will be more manly if you buy Old …show more content…
One of the largest reasons for this commercial's success is being able to make the audience laugh. While laughter itself may not be as convincing when applied to selling a body wash as it is what this laughter does for the ad itself that helps it sell its products. The things that are quite obvious here are that sex and laughter are the two main sellers in Old Spice and if you want to be a manly man you need to buy it. But honestly, by the time the commercial is over and because of the shortness of the commercial, or lack of words, by the end the only thing people are going to remember is the cleverly funny conversation coming from an attractive man riding a horse that wears Old
This assumes that men are using a body wash no manufactured by Old Spice. Therefore, before building the believability of Old Spice body wash, they need to attack the belief system of other brands. They do this by claiming that any other body wash that is not Old Spice will make you smell like a lady and only old spice has the ability to fix it!
Basically, the ad is saying that Old Spice body wash can do things 'yours' cannot and anyone using another brand needs to switch. Following belief system is logos. This is a request to challenge the audience based on logic and or reasoning. We see the ads appeal to our reason
through more than two, but not a lot of hidden messages in the conversation that rely heavily on what is brought across as appropriate and desirable roles for men and women. First of all, the commercial is trying to tell us that we need their body wash because any other product will make you smell unmanly. The logic here is: if men are using a different body wash then they are not manly. The ad then offers us a solution to the problem: You will be more manly if you buy Old …show more content…
One of the largest reasons for this commercial's success is being able to make the audience laugh. While laughter itself may not be as convincing when applied to selling a body wash as it is what this laughter does for the ad itself that helps it sell its products. The things that are quite obvious here are that sex and laughter are the two main sellers in Old Spice and if you want to be a manly man you need to buy it. But honestly, by the time the commercial is over and because of the shortness of the commercial, or lack of words, by the end the only thing people are going to remember is the cleverly funny conversation coming from an attractive man riding a horse that wears Old