Old Spice

“Make Sure Your Man Smells Like a Man” (Old Spice) is a classic line from Old Spice ads for scented gel, body wash, aftershave, and cologne that use stereotypes and visual literacy to draw in their viewers. The commercial portraits that when you buy Old Spice anything is possible and that you will get any female by applying Old Spices products. The Old Spice commercials picture what the stereotypical “Man” ought to look like, a muscular, stunning man who cleans and takes care of himself. These…

desires to be better or wanted. Many companies, like Old Spice, depend on these insecurities to sell the product that they are making. In Old Spice’s commercial, “The Man Your Man Could Smell Like”, the director focuses on the insecurities and desires that men have. Specifically, the director uses visual and auditory imagery to portray an ideal picture of what a man will be after using their product. During the 2010 Superbowl, Old Spice aired its first ever commercial, sparking the…

A lot of men think there is a ‘magical’ solution to fulfill the needs and wants of the women in their life and that is exactly what Old Spice claims to be. In the commercial the viewers see fictional and fairytale like things happening such as tickets to a show turning into diamonds. After the shower scene where the man in the commercial had used Old Spice the viewers saw him wearing white pants on a boat. The white pants is an emphasis on transition to a higher role in life. The commercial…

Old Spice Commercial Some advertisements effectively reach consumers through conveying a memorable story or telling a heartfelt message. The Old Spice commercial, however, reaches consumers by placing a more comedic spin on their advertisement. Old Spice struck gold with their advertising campaign centered on Terry Crews, a well-known celebrity and retired football player. Old Spice chose the actor and former football player and ran several ad campaigns displaying him in fitted boxers, flexing…

The Man Your Man Could Smell Like "Anything is possible when your man smells like Old Spice and not a lady"(Old Spice) this commercial, for Old Spice, exhibits the ideal man. The reason behind this commercial is that if a man uses Old Spice body wash he will end up being the ideal man. As the Old Spice man says in the commercial. The commercial conveys the message that men who use Old Spice are to be more empowered, confident, and strong. The advertisement utilizes an emotional appeal over…

The Old Spice man is the man your man could smell like. We all looked away from him and when we looked back we were all of a sudden on a big sail boat. A strong muscular arm reached out and offered us “tickets to that thing we love" before the tickets all of a sudden turned into diamonds. Then the Old Spice man was on a horse. The Old spice commercials have been a huge advertisement/internet sensation since they aired it in the 2010 super bowl match. Since then the company has greatly grown with…

Old Spice was originally founded as a subsidiary of the Shulton Company in 1934. The first product manufactured was originally for women, called Early American Old Spice for women, in 1937. A year later, the Shulton Company released Old Spice for men. William Lightfoot Schultz, founder of the Shulton Company, insisted on centering the Early American Old Spice on a colonial theme, which resulted in detailed colonial sailing ships appearing as the brands main trademark. Over the course of the next…

Old Spice is known for their over the top advertisements, which portray men doing the most manly things possible. The title of this ad also shows a number of aspects that will help formulate an effective ad in order to reach a greater audience. The ad shows a professional football player riding a bird, being struck by lightning, covered in bubbles, while at the same time holding a bottle of Old Spice body wash. The audience targeted includes; younger men between the ages of 18 to 25 years old…

and their main objective behind these commercials is to get their product to sell. Well as for Old Spice, a major company for men’s hygienic products, has came up with a line of men’s shampoo and deodorant with a very appealing and comedic advert. The Old Spice adverts portray that by using their product, a man will instantly become attractive or, as the ad implies, the ‘Ultimate man’. This Old Spice commercial captures men by reaching out to what women need from their man, giving the perfect…

Company Strategy Report: Old Spice Background The reason why Old Spice is an interesting case for this report is that is it not only a bright case of use of digital marketing, particularly social media, but it is also a example of a brand with a clear and great challenge: reposition itself for a new generation. Old Spice was created in 1934 and acquired by P&G in 1990, with the company looking to capture the young male personal care market. What started with just deodorants is now a full range…