Old Spice is known for their over the top advertisements, which portray men doing the most manly things possible. The title of this ad also shows a number of aspects that will help formulate an effective ad in order to reach a greater audience. The ad shows a professional football player riding a bird, being struck by lightning, covered in bubbles, while at the same time holding a bottle of Old Spice body wash. The audience targeted includes; younger men between the ages of 18 to 25 years old and older men between the ages of 26 to around 50 years old. The ad is able to effectively manipulate the rhetorical appeals in order to exuberantly display masculinity, which creates the urge to buy these products in order to experience the same masculinity
…show more content…
You can have an ultimate clean and still maintain the confidence and masculinity men want. The caption “Greatest Smell in the NFL”, revealed that Old Spice is strong and you get an ultimate clean. Usually the connotation of smell associated with the NFL is not something that is “great” or desired.
This ad lacked logos the most out of the three appeals. I feel as if the makers of this ad limited the logos appeal. The makers wanted to focus more on ethos and pathos in order to create a greater effect on the audience. Evoking emotion and having the ability to relate to the product seemed to draw the audience in faster, which this can be found in most Old Spice advertisements. The makers could have added a statistic on how many men use Old Spice compared to the other brands or a phrase that could give the logic to buy and use body wash.
The ad is effective when using ethos, pathos, and logos. However, there are a few changes that could be made to increase the effectiveness of the advertisement. Instead of having the man riding a normal bird, maybe he could have been placed on a bald eagle. This could give a greater connection between ethos and pathos. The ad could have played more on the sexual aspect by adding a female counterpart. The pathetic appeal of this advertisement would increase and it could reach a greater audience. Also, it would show that using body wash would help attract the opposite sex or partners
You can have an ultimate clean and still maintain the confidence and masculinity men want. The caption “Greatest Smell in the NFL”, revealed that Old Spice is strong and you get an ultimate clean. Usually the connotation of smell associated with the NFL is not something that is “great” or desired.
This ad lacked logos the most out of the three appeals. I feel as if the makers of this ad limited the logos appeal. The makers wanted to focus more on ethos and pathos in order to create a greater effect on the audience. Evoking emotion and having the ability to relate to the product seemed to draw the audience in faster, which this can be found in most Old Spice advertisements. The makers could have added a statistic on how many men use Old Spice compared to the other brands or a phrase that could give the logic to buy and use body wash.
The ad is effective when using ethos, pathos, and logos. However, there are a few changes that could be made to increase the effectiveness of the advertisement. Instead of having the man riding a normal bird, maybe he could have been placed on a bald eagle. This could give a greater connection between ethos and pathos. The ad could have played more on the sexual aspect by adding a female counterpart. The pathetic appeal of this advertisement would increase and it could reach a greater audience. Also, it would show that using body wash would help attract the opposite sex or partners