Axe Body Wash – Woman Being Sexualized
Stephanie Attar
Texas A&M University – Corpus Christi
Axe was launched in France in 1983 by Unilever. Its original name was Lynx. They couldn’t name it axe back then in France, due to trademark issues. Since then, Axe has evolved to become its own product. From 1990 to 1996 Axe used mostly geographic names to name the scents. When axe was made, their product was mostly to help men attract woman. Supposedly, this went totally opposite of what they thought. Men thought that they could just put on the fragrance and walk in the room to attract women, well they thought wrong. Now they have several different types of scents that now goes from one item of body wash, shampoo, after shave and cologne. They …show more content…
If you are looking at the it, all you see is a man washing himself off with axe body wash and a woman showering in what it looks like to be whipped cream. My opinion of this ad is that is reinforcing sex. Pretty much the phrase ‘sex sells’ is what I’m throwing out there. This ad reinforces the course text by sexualizing woman to get men’s attention. Axe primarily sells men’s products; therefore, it is trying to get a man’s attention by showing them if they are clean they will get to have sex with a dirty woman. It even says at the bottom of the ad, “the cleaner you are, the dirtier you get.” A typical man is raised to look a certain way and to act a certain way. This ad is basically saying you do not have to be a God to get all the girls, that you only have to use axe body wash products. You have to smell good to get the attention that you want, that you don’t have to go to the gym every day to look good for the ladies, you can just take a shower with axe and you automatically get what every man desires. Personally, I like a clean shaven man. I don’t like when men are all smelly and what not, men have to be clean shaven, nice hair and my favorite is when a man smells
Stephanie Attar
Texas A&M University – Corpus Christi
Axe was launched in France in 1983 by Unilever. Its original name was Lynx. They couldn’t name it axe back then in France, due to trademark issues. Since then, Axe has evolved to become its own product. From 1990 to 1996 Axe used mostly geographic names to name the scents. When axe was made, their product was mostly to help men attract woman. Supposedly, this went totally opposite of what they thought. Men thought that they could just put on the fragrance and walk in the room to attract women, well they thought wrong. Now they have several different types of scents that now goes from one item of body wash, shampoo, after shave and cologne. They …show more content…
If you are looking at the it, all you see is a man washing himself off with axe body wash and a woman showering in what it looks like to be whipped cream. My opinion of this ad is that is reinforcing sex. Pretty much the phrase ‘sex sells’ is what I’m throwing out there. This ad reinforces the course text by sexualizing woman to get men’s attention. Axe primarily sells men’s products; therefore, it is trying to get a man’s attention by showing them if they are clean they will get to have sex with a dirty woman. It even says at the bottom of the ad, “the cleaner you are, the dirtier you get.” A typical man is raised to look a certain way and to act a certain way. This ad is basically saying you do not have to be a God to get all the girls, that you only have to use axe body wash products. You have to smell good to get the attention that you want, that you don’t have to go to the gym every day to look good for the ladies, you can just take a shower with axe and you automatically get what every man desires. Personally, I like a clean shaven man. I don’t like when men are all smelly and what not, men have to be clean shaven, nice hair and my favorite is when a man smells