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Rhetorical Analysis Of The Two Ways A Woman Can Get Hurt?

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Selling a product ? No problem! Use a woman and have her use minimal to no clothes at all. Now in the present day, advertisement companies are using woman’s body of all ethnicities, as sexual objects to sell and promote their product. In this essay I choose an advertisement by Axe that shows and identifies about gender roles and sexuality. This advertisement intentionally targets men to buy and use their product. The advertisement by Axe has many visual images where you can interpret many sexual ideas. However this essay will show you in debt a rhetorical analysis that will allow you to view this advertisement differently. This essay will also provoke you to view and analyze the rest of the advertisements, that go on television and magazines, more deeply. In addition to this I will also inform you about the three readings …show more content…
In an essay that I read titled the “ Two Ways a Woman Can Get Hurt” by Jean Kilbourne, she also expresses herself in her essay on how women are being treated in advertisements. However, she also specifies how ads can be misinterpreted by viewers, in this case women. In her essay she talks about a similar advertisement to the Axe shower Gel. The advertisement she informs about is the Old Spice deodorant ad. In this advertisement there is a man who is on top of a woman, the advertisement has the word “NO” in big bold font. Kilbourne first talks about all the negative things in this advertisement but throughout her essay she then remarks how “Women don’t really “NO” when they say it, that women are only teasing when they resist men’s advances” (424). While it is true that woman do tease and joke around with men, it does not mean that women should be used and treated as a sexual

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