This advertisement from the feminine hygiene product brand, U by Kotex, uses color association, plain folk rhetoric, persuasive typography, a contest that guarantees popularity, and a reputable publisher to convince girls and women to use their product. Not only does Kotex claim to be the most comfortable feminine hygiene products, they also try to educate young girls about vaginal health. It appears that this Kotex ad has no ethical issues. Kotex chose to put their advertisement because of Cosmo's popularity and appeal to women.
This advertisement was published in Cosmopolitan magazine. Cosmo is a well known magazine that is aimed towards women ages 16-49. It started in 1886 as a family literary magazine and became a women's magazine in 1965. Cosmo is mainly about celebrities, health, food, fashion, and relationships. They are also highly involved with feminism. Cosmo is not only popular in America; it is printed in 35 languages and distributed to over 110 …show more content…
U by Kotex uses plain folk to help sell their product to girls. A young woman is pictured who is quite feminine, like a lot of Kotex's customers. Kotex appeals to the younger demographic of Cosmo. Most U by Kotex customers are 14-22 year old girls. Kotex captures this audience by using colorful and modern floral patterns and doodles.
The girl pictured in the advertisement gives off a "girl next door" vibe meaning she looks like she could be your best friend. She is wearing a pink shirt and pink lip gloss, and rosey cheeks. The color pink often gives the impression of femininity, beauty, and sensitivity. She also has brown hair and eyes. The color brown is often seen as reliable, friendly, and honest.She also appears to have an odd look on her face suggesting discomfort and embarrassment. This is there to note the stigma behind menstruation along with the traditional secrecy and
This advertisement was published in Cosmopolitan magazine. Cosmo is a well known magazine that is aimed towards women ages 16-49. It started in 1886 as a family literary magazine and became a women's magazine in 1965. Cosmo is mainly about celebrities, health, food, fashion, and relationships. They are also highly involved with feminism. Cosmo is not only popular in America; it is printed in 35 languages and distributed to over 110 …show more content…
U by Kotex uses plain folk to help sell their product to girls. A young woman is pictured who is quite feminine, like a lot of Kotex's customers. Kotex appeals to the younger demographic of Cosmo. Most U by Kotex customers are 14-22 year old girls. Kotex captures this audience by using colorful and modern floral patterns and doodles.
The girl pictured in the advertisement gives off a "girl next door" vibe meaning she looks like she could be your best friend. She is wearing a pink shirt and pink lip gloss, and rosey cheeks. The color pink often gives the impression of femininity, beauty, and sensitivity. She also has brown hair and eyes. The color brown is often seen as reliable, friendly, and honest.She also appears to have an odd look on her face suggesting discomfort and embarrassment. This is there to note the stigma behind menstruation along with the traditional secrecy and