Guilty Not Guilty Found in the November 2017 issue of InStyle magazine, Gucci Guilty, by Gucci, sells the basic eurocentric sex appeal to women if you buy this perfume. The advertisers use various visual techniques to suggest that it’s okay to bide into your deepest desire and note feel guilty about doing it. This appeal targets women who want a more entertaining sex life. Based where I found this ad, this magazine is often read by 25 years old and above which makes the ad semi-effective. Based on Jack Solomon’s Master of Desire we see how American Advertising uses ample ways to persuade the consumer to buy the product they are trying to sell. Solomon explains in the passage that allot of advertisers targets people’s anxieties and insecurities
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It provides women the feeling of being left out of the fun if they do not buy the perfume. We see this through the woman facial expression. She look towards a distance as if wondering if she sprayed the perfume it would be her in the bathtub than the other one. Which employs the principle of fear that if women do not buy this bottle that their sex life might not be as exciting as they thought it would and be an outsider. Which leaves this ad a little less effective towards potential buyers because it is up to the potential buyer to decide which woman they …show more content…
The advertisers give you the message that you can have your dream sex fantasy come alive without consequences. In the other hand they also promote the fear of not having your dreams come true if you do not buy it. The ad itself has different ways that you can interpret it that it makes it confusing at first if you just glance at it. I believe the ad is semi-effective for women that want to “improve” their sex life because of how Jared Leto and the models are being portrayed. But also those that are confused on what they want may just keep them there. So the viewers are left to decide which woman they are at the first glance as they see this
It provides women the feeling of being left out of the fun if they do not buy the perfume. We see this through the woman facial expression. She look towards a distance as if wondering if she sprayed the perfume it would be her in the bathtub than the other one. Which employs the principle of fear that if women do not buy this bottle that their sex life might not be as exciting as they thought it would and be an outsider. Which leaves this ad a little less effective towards potential buyers because it is up to the potential buyer to decide which woman they …show more content…
The advertisers give you the message that you can have your dream sex fantasy come alive without consequences. In the other hand they also promote the fear of not having your dreams come true if you do not buy it. The ad itself has different ways that you can interpret it that it makes it confusing at first if you just glance at it. I believe the ad is semi-effective for women that want to “improve” their sex life because of how Jared Leto and the models are being portrayed. But also those that are confused on what they want may just keep them there. So the viewers are left to decide which woman they are at the first glance as they see this