In The Shadow Of The Image By Elizabeth Ewen Analysis

Media plays an important role in today’s society, from the shows we watch on television, the music we listen in the radio, and to the magazines we read. Let’s say most people have goals and expectations for their future. They set specific requirements, they work hard, and hope for the best. However, individuals happen to set their goals based on media and advertisement that is approached to the world. “In the Shadow of the Image” by Stuart and Elizabeth Ewen, is a piece developed to describe the constant effects of advertising representation throughout our lives. Their purpose was to establish a perspective on how society has changed and how influential social issues have increased to persuade others. People rely on social media and shift the …show more content…
Advertisement builds up people’s knowledge about social updates and have significant influence on our attitude towards the society. For example, in the reading the author describes a young girl, Gina Concepcion. It is said that she is motivated to work at a supermarket so she could afford a pair of labeled jeans so she could, “fit better” (181). The girl is most likely drawn into that apparel probably because most girls around her age are following along with the same fashion. Which is why the authors added this story to their excerpt, they are proving how social media and advertisement has become a priority to individuals because they want to be socially accepted. It is a strategy employed by advertisers to maneuver and have an effect on their customers. Advertisements promote and idealized lifestyle, and manipulate the person that reads, to an unquestionable extent into trusting whatever that is announced is indeed true. First impression can take a significant role and the media has taken a part in it when it comes to physical appearance. Joyce Hopkins’s part in this reading, is a women …show more content…
It has become certain in commercial advertising, that specific kinds of goods bring satisfaction to our lives. Body image, or physical appearance has taken an enormous role in this subject because people want an ideal look. We do step by step as they say, like Archie Bishop did with the shampoo, and we tend not to even realize it because it has become natural to us. In the reading, Bishop showered with a soap that “promised to wake him up”, and washed his hair as the directions proceeded (180). The reader can observe how advertisers promote ideal standards of convenience and consumers can be influenced towards that product because the use of technical words. Language in advertisement helps convince the reader that the product is valuable. Since people communicate in language, advertisers manipulate men and women into buying a way of life. Bishop bought those products mainly to make his life easier and to feel better about