Analysis Of Tom Ford Advertisement

While getting further into the depth of the course has to offer we have been taught to critically look and analyze and filter Ads, articles, papers that are gender related. After frantically looking for the perfect Advertisement we could analyze for this project, we found a Tom Ford Advertisement online. Usually, before really understanding the grievance of the message trying to pass across, I would overlook the very most detail of this Advertisement. But looking closely through the lens of Feminism I began to see how each concept of the Ad was Sexist, racist and ableist. From the what the most little detail that is unseen to the largest detail seen. While trying to get this work done one of our group members took the time to share …show more content…
The ad was for Tom Ford’s first ever men’s fragrance. Tom Ford is the CEO of the self-named franchise “Tom Ford” he is known as one of the biggest and talented designers out there. He is popularly known for his fragrance and his apparels for mostly men, but women also. Seeing the Ad the first thing that caught my attention was the title ‘The first male fragrance”. we see that this particular product was certain;y for the use of men. But ironically we see in the advertisement a woman nakedly advertising the product. Yes, people say the fragrance can be used by both sexes if wanted. Based on the fact that some women prefer the fragrance of the opposite sex, but clearly the product was produced with the sole aim of being used only by men. Secondly was the picture of the Ad, which is the perfume bottle placed in between the breast of a woman, race lighter skinned or rather “white”, well-manicured nails with a vibrant colour red coat on both hands. Body type slightly slender, perfectly curved breasts, based on the race you tell that the hair would be sleek and straight.vibrant red nail polish. And then we began asking ourselves why would an advertisement of a male fragrance perfume use a woman (Naked ), rather than the sex of the consumer the product was targeted to be used by. woman to sell their product? The answer to the question is …show more content…
The Tom Ford ad would most likely grab a man’s attention due to the fact that this woman is undressed and obviously is seeking for the attention most men out there in other to purchase the product. They might not buy the fragrance, but at least Tom Ford got their message out which is what is really important to the company. Everything from this ad from top to bottom is sexualizing women. The fact that the woman is wearing vibrant red nail polish also says many things. For instance, red is a sign of love, sex and romance. One last thing that caught my attention was how the woman looks.Her skin smooth, and sweaty and bare-chested. This implies that as the scent of the fragrance is going to lure the attraction of women towards whoever is putting it on. A lot of women today in third world countries have just only earned to right to speak their minds, and some others to vote. One of the reasons why this Advertisement by Tom ford caught our attention was because it is one of the various examples of how women are being portrayed in the media at this day and age. We live in a society where the vast majority of the society believe what the media puts out there. Only a few of us have the ability to filter and critically look at the information presented to us by others. The portrayal of women by the media for instance as weak,