Advertisements 1940’s through today Advertising has been an important factor for selling products for many years. The advertising strategy depends on what audience the product is trying to target. In advertisements for both men and women, women are used and depicted in almost the same way. Though advertisements from the 1940’ and advertisements now look somewhat identical, the way women have been depicted in advertisements has changed. The advertisements from the 1940’s as well as the advertisements now have many similarities. In all of the advertisements, sex appeal is used to sell the products. Most of the women in these advertisements are wearing very little clothing while others are still showing a good amount of skin or all of their
…show more content…
With the changes in decades comes updated technology and that’s where most of the differences come from. The 1940’s only had black and white so the advertisements didn’t give off the same vibe as it would with color like in the more recent advertisements. The new technology also allows for more Photoshop to make the models, and advertisements in general, look more perfect. The slightest imperfection can be erased with a five-second touchup and you can make breasts, calves, etc. bigger to become more intriguing. One more difference is in the emotion shown in the face. The advertisement from the 1940’s involve a smiling or laughing model and then as they get closer to today the facial expression is just an intense gaze at the camera. The advertisements from the 1940’s through today have been very similar while also changing tremendously. The advertisements had many similarities because when you find something that works, why would you change it? If something keeps working one has to stick to that technique. The many differences in the advertisements mainly come from the new technology development. The advancement in color picture really changes the world of advertising because color and lighting shows a lot of emotion alone. Women’s bodies have sold products for many years and will do so for many years to
With the changes in decades comes updated technology and that’s where most of the differences come from. The 1940’s only had black and white so the advertisements didn’t give off the same vibe as it would with color like in the more recent advertisements. The new technology also allows for more Photoshop to make the models, and advertisements in general, look more perfect. The slightest imperfection can be erased with a five-second touchup and you can make breasts, calves, etc. bigger to become more intriguing. One more difference is in the emotion shown in the face. The advertisement from the 1940’s involve a smiling or laughing model and then as they get closer to today the facial expression is just an intense gaze at the camera. The advertisements from the 1940’s through today have been very similar while also changing tremendously. The advertisements had many similarities because when you find something that works, why would you change it? If something keeps working one has to stick to that technique. The many differences in the advertisements mainly come from the new technology development. The advancement in color picture really changes the world of advertising because color and lighting shows a lot of emotion alone. Women’s bodies have sold products for many years and will do so for many years to