Woodbury's Facial Advertising

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In the 1930s, ads continued to reinforce the myth of the perfect female body. One Ad campaign for Woodbury's Facial Soap concentrated on the fixation on being attractive and as usual the images of females in magazines or ads that objectify women are always unrealistic and out of reach. In other words, Ads proposed that beauty was achievable, just only one product or one diet away. Females in commercials were portrayed to look just beautiful sufficiently beautiful enough that normal women would feel that with work, they, as well, could resemble that. The way that these "beauty effects" were "just out of reach" urged females to consistently examine themselves against the ads as a model to which they strived. Despite the fact that men were definitely

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