Throughout the years America has been advertising many ideas to get people’s attention. Although times have changed, the way women are exploited have not. .The advertisements from the 1960's show women being mistreated, and the one's in the present are still being objectified.Times have changed and people have become more educated and less conservative and yet they still have some negative elements about their idea of women.The ads that have compared are similar to the “Dacron,Mr Leggs” advertisement from the past in where a man is stomping his feet on a woman’s neck and the modern “Valentino” advertisement where the man is doing the same thing.When comparing the advertisements of the past it’s clear that women are still being objectified and mistreated.
It’s important to point out that although the ad's from the 1960's are very different than they are today, These advertisements are a product of their time and the women in these advertisements are victims of social norms. Although the time has changed women are being less objectified yet portrayed more …show more content…
Things haven't changed completely but yes I can say there are little changes to advertisement world where they are being less sexist, but as you can see in the ”Valentino” advertisement, the male model is putting his legs on the woman’s neck just like from the 1960’s “Dacron,Mr Leggs” advertisement. Similarly, the ”Dolce and Gabbana” advertisement shows a woman pinned to the ground by the wrists by a bare-chested man, with other men in the background looking on,although many celebrities boycotted this advertisement ‘‘We have always lived our sexuality privately, we have never shouted it out.’’(Elton John.)This means that even today in society woman are being dominated by men and