Gender Stereotypes In The Film Merchantss Of Cool

The advertising industry spends limitless hours and millions of dollars preparing and influencing the way and place in which a person will view their ad. However, within the territory of advertisements, there appears to be a major difference in the way that men and women are portrayed. Also, the design outlines of ads that are targeted towards men or women appear to be different as well. Advertising creates gender stereotypes in the scheme of advertisements in the hopes of alluring to the population, which creates a cultural expectation for the population to follow that model of how a gender should act and perform.
The film merchants of cool, provides several examples of this The media and teenagers are in war for the control of cool. Teenagers