Advertisement Analysis: Get The Girl Ad

Get the Girl
In previous generations the concern of hygiene was not as important as it is today. Young men just borrowed cologne from their father whenever it was necessary. The teenage years are around the time of when a young man hits puberty and starts to take high interest in the opposite sex. The idea of cologne to help achieve these ambitious goals began to take place. The Axe company jumped at the opportunity and created a line targeting the younger male generation by using images portraying ads using text and tone to inspire men to be themselves, then in return ordinary men will attract model status women. In the first ad which is “the best AXE commercial” the images change throughout. The advertisement is broken up in parts. Each part is a different time throughout history. The first scene is a man who is in the ice age. He is cold and miserable while wearing normal appropriate clothing, and he is chasing a group of women. The ice breaks and he can no longer achieve his goal. Then the scene shifts to mid evil times and a …show more content…
For example, the second advertisement “Find your magic” is all in the present time period. There are many types of men of all types and statures including a man with a big nose, nerd, and a hipster, just to name a few. Another difference is in the opening scene of the advertisement the picture is black and white. In the first ad there was always color. Along with the first ad there is a section of people holding signs which are meant to be read by the viewer, yet in the second ad “Find your magic” there less visual text and more diction. “Find your magic” uses everyday average joes just like “best AXE commercial ever” does, but has more of a twist. “Find your magic” has one time period of all types of people while the other commercial has just the general idea of what people looked like throughout all of the ages. The images do have similarities and differences but the tone and text does as