Jean Kilbourne Killing USftly Analysis

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Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, author of Killing Us Softly, stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious. Ads sell more products…. Advertising has become much more widespread, powerful, and sophisticated…. Babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children” (Kilbourne). Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the …show more content…
In the background is the signature color of DHL’s shipping company, a golden yellow color. The midground shows two second-place ribbons on a chicken and on an egg. In the foreground, the copy reads, “ALWAYS FIRST-DHL.” This catchy advertising brings up the controversial question: “Which came first, the chicken or the egg?” The answer is that they both came second because DHL is “ALWAYS FIRST.” DHL advertises themselves as a swift shipping company that will outdo their competitors. We tend to remember things better when they are funny. When we hear or see something humorous, we share it with others. As human beings, we strive to become the fun character that everybody wants to be around. The marketers use this aspect of our human nature to work into our subconscious mind. Sometimes, we unconsciously do the marketing for the manufacturer’s products. We do this often by talking about a funny ad we saw. The marketers create these witty, comical phrases and images of advertisement to have us performing the marketing for them. The three-letter word sex relates to all creatures on this …show more content…
This Subway billboard’s advertising is modest and straight to the point. A simple gray background supports the foreground to stand out more with the copy “SEX!!” In the midground, the copy reads, “NOW THAT WE HAVE YOUR ATTENTION, EAT AT SUBWAY.” Also, the yellow and white Subway logo appears at the bottom. Jill Kilbourne preaches, “Nowhere is sex more trivialized than in advertising; it is used to sell everything” (Kilbourne). This is a primary example of sex in today’s advertisement. Unlike other subtle advertising that require the works of our imagination, this advertising jumps straight to the point. These ads purposely get you to think of two things: sex and their products. Our brains have been hard-wired for billions of years to transform everything into sex. The marketers use this fact to target their customers. In the end, ads serve their

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