“The man your man could smell like”. Does your man by chance smell like the man speaking in the commercial? Does your man grab your attention like the man on the television screen? If you answered no to either of these questions, you can change that. If your man started using Old Spice body wash, then he could look like the man on the television screen. The Old Spice commercial, “Smell Like a Man, Man”, is trying to sell you their body wash by showing what your man could look like along with the material things he could provide for his woman by showering with Old Spice. The “Smell like a Man, Man” Old Spice commercial uses the cultural ideology of masculinity and sex appeal to influence the target audience through text, humor, and dialogue.
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These two simple words spoken to any woman at any moment in time is sure to catch their attention. But, even more likely to catch their attention if a shirtless, muscular man, with a stern commanding smirk across his face telling them to look at their man then back at him. The first scene in the Old Spice commercial does exactly that. It automatically catches the eye of the audience which at this point is women. The “Old Spice Man” promptly tells the audience to look at their man, now back at him. With the sense of sex appeal to persuade the audience to buy the product, it is also using pathos. When you look at your man he is most likely not standing up with a towel wrapped around his waist, with a toned body, and sexual demeanor. Therefore, when you look at your man now compared to the “Old Spice Man” you are turned off and less attracted to your man. Studies show that “of 25,000 households across the UK, found that women now buy half of all male grooming products” (Abraham). The motive of Old Spice was not just to sell to men but also to women since women are playing such a big role on buying male hygiene …show more content…
The typical plain jane shower nothing to fancy. But Old Spice purposely made the shower less appealing. Why wouldn’t they want to put the “Old Spice Man” in an elegant bathroom, if they did that would be the first thing a woman would see. But, since they have put him in a less attractive shower the “Old Spice Man” stands out more. Women’s eyes are now glued to this dark, handsome, physically fit figure standing in the room. Women are now intrigued with the man who has kept direct eye contact with them the whole entire time since the commercial has started. Right before the Old Spice transitions in to the next scene the “Old Spice Man” forcefully rips off his towel. Therefore, the commercial is keeping the theme of masculinity and sex
These two simple words spoken to any woman at any moment in time is sure to catch their attention. But, even more likely to catch their attention if a shirtless, muscular man, with a stern commanding smirk across his face telling them to look at their man then back at him. The first scene in the Old Spice commercial does exactly that. It automatically catches the eye of the audience which at this point is women. The “Old Spice Man” promptly tells the audience to look at their man, now back at him. With the sense of sex appeal to persuade the audience to buy the product, it is also using pathos. When you look at your man he is most likely not standing up with a towel wrapped around his waist, with a toned body, and sexual demeanor. Therefore, when you look at your man now compared to the “Old Spice Man” you are turned off and less attracted to your man. Studies show that “of 25,000 households across the UK, found that women now buy half of all male grooming products” (Abraham). The motive of Old Spice was not just to sell to men but also to women since women are playing such a big role on buying male hygiene …show more content…
The typical plain jane shower nothing to fancy. But Old Spice purposely made the shower less appealing. Why wouldn’t they want to put the “Old Spice Man” in an elegant bathroom, if they did that would be the first thing a woman would see. But, since they have put him in a less attractive shower the “Old Spice Man” stands out more. Women’s eyes are now glued to this dark, handsome, physically fit figure standing in the room. Women are now intrigued with the man who has kept direct eye contact with them the whole entire time since the commercial has started. Right before the Old Spice transitions in to the next scene the “Old Spice Man” forcefully rips off his towel. Therefore, the commercial is keeping the theme of masculinity and sex