This is because, stereotypically, men will associate smell with a whole look. Men are generally visually driven and when they see an ad for a perfume, they will most likely focus on the model and what desires she is portraying; in the case of Donna Karan’s ad for Cashmere Mist, sex is what is portrayed. Therefore, when men see or smell the perfume in the ad, they will visualize a woman who is sultry and seductive. The manufacturer knows this and will play on the natural instincts of men to convince women, who want to please said men, so as to sell more of the
This is because, stereotypically, men will associate smell with a whole look. Men are generally visually driven and when they see an ad for a perfume, they will most likely focus on the model and what desires she is portraying; in the case of Donna Karan’s ad for Cashmere Mist, sex is what is portrayed. Therefore, when men see or smell the perfume in the ad, they will visualize a woman who is sultry and seductive. The manufacturer knows this and will play on the natural instincts of men to convince women, who want to please said men, so as to sell more of the