The Man Your Man Could Smell Like
"Anything is possible when your man smells like Old Spice and not a lady"(Old Spice) this commercial, for Old Spice, exhibits the ideal man. The reason behind this commercial is that if a man uses Old Spice body wash he will end up being the ideal man. As the Old Spice man says in the commercial. The commercial conveys the message that men who use Old Spice are to be more empowered, confident, and strong. The advertisement utilizes an emotional appeal over attraction and confidence, to impact men as well as ladies to go out and buy this item for their significant other.
Smell like a Man, Man is a television campaign in the United States made by ad agency Wiedent+Kennedy for Old Spice. The campaign is also …show more content…
The Old Spice man initially is talking directly to the ladies appealing to their desire to make their men more attractive. This plays into the element of pathos, in other words, it is going to play on men's insecurities about being attractive to the opposite sex. The commercial begins in this typical drab bathroom, which will make one direct their attention upon the muscular Old Spice man. As soon as he gets a hold to the Old Spice body wash he will then be transformed into the ideal …show more content…
In any case, the commercial likewise demonstrates an awareness of the silliness of its own portrayal and plays it up for laughs utilizing props and a nonsensical conclusion finishing. Considering other commercials have taken action accordingly, for example, Dos Equis' "Most Interesting Man in the World" commercial series and the Dr. Pepper 10 advertisement "It's not for women," it is significant to note that this sort of manly commercial is multiplying. What makes the analysis of the ideology supporting these advertisements so troublesome is the instability created by the funniness is Old Spice Man truly sexist, or would he say he is subverting and taunting sexism? The tongue-in-cheek tone of these commercial campaigns makes it a test to figure out if they are assuming on gender roles for giggles or quietly reinforcing them. Maybe a more essential question to ponder is: shouldn't something be said about the parts we aren't hearing? What is inferred about femininity through depictions of manliness? Although Old Spice's utilization of masculinity is amusing and tongue-in-cheek, what does that generalization thusly say in regards to women and glorified
"Anything is possible when your man smells like Old Spice and not a lady"(Old Spice) this commercial, for Old Spice, exhibits the ideal man. The reason behind this commercial is that if a man uses Old Spice body wash he will end up being the ideal man. As the Old Spice man says in the commercial. The commercial conveys the message that men who use Old Spice are to be more empowered, confident, and strong. The advertisement utilizes an emotional appeal over attraction and confidence, to impact men as well as ladies to go out and buy this item for their significant other.
Smell like a Man, Man is a television campaign in the United States made by ad agency Wiedent+Kennedy for Old Spice. The campaign is also …show more content…
The Old Spice man initially is talking directly to the ladies appealing to their desire to make their men more attractive. This plays into the element of pathos, in other words, it is going to play on men's insecurities about being attractive to the opposite sex. The commercial begins in this typical drab bathroom, which will make one direct their attention upon the muscular Old Spice man. As soon as he gets a hold to the Old Spice body wash he will then be transformed into the ideal …show more content…
In any case, the commercial likewise demonstrates an awareness of the silliness of its own portrayal and plays it up for laughs utilizing props and a nonsensical conclusion finishing. Considering other commercials have taken action accordingly, for example, Dos Equis' "Most Interesting Man in the World" commercial series and the Dr. Pepper 10 advertisement "It's not for women," it is significant to note that this sort of manly commercial is multiplying. What makes the analysis of the ideology supporting these advertisements so troublesome is the instability created by the funniness is Old Spice Man truly sexist, or would he say he is subverting and taunting sexism? The tongue-in-cheek tone of these commercial campaigns makes it a test to figure out if they are assuming on gender roles for giggles or quietly reinforcing them. Maybe a more essential question to ponder is: shouldn't something be said about the parts we aren't hearing? What is inferred about femininity through depictions of manliness? Although Old Spice's utilization of masculinity is amusing and tongue-in-cheek, what does that generalization thusly say in regards to women and glorified