Old Spice has become a very popular brand among both men and women. The first Old Spice product was introduced in 1937 and it was called Early American Old Spice for women. A year later in 1938, Old Spice for men was brought into the world. Old Spice was originally owned by the Schultz Company, which originated in 1934, but later was passed onto Procter and Gamble in June of 1990. As of today, Procter and Gamble still own the Old Spice line, and they have created many more fragrances and products since the first ones they acquired from the Shultz Company. Products that Old Spice sell are antiperspirants, shampoos, body washes, and soap. They advertise their products through humorous commercials and use famous and handsome men. The first commercial
…show more content…
Imagery becomes evident towards the middle of the commercial to the end. When the audience first sees Isaiah on the boat and then sees the tickets and the diamonds, they automatically think of luxury. These scenes make the reader form the image that a man who uses Old Spice is a man who has everything and is surrounded by riches and wealth. This gives credit to the purpose Isiah is trying to allude to, that anything is possible with Old Spice. Also, at the end of the commercial when Isaiah appears on the horse, he looks like something seen on the cover of a romance novel or a knight in shining armor. This creates the manly image that Old Spice is trying to get across in their commercial. Concluding to the fact that Old Spice not only makes one smell like a man, but also makes one look like a man. All in all, Isaiah is trying to show off and rub his power into insecure men's faces to make them want to be like him and believe him when he says that anything is possible with this body wash. The commercial ends with a call to action for the audience. It says, "Smell like a man, man," which is challenging men to go out of their comfort zone of lady smelling body washes and see the results that Old Spice can give them (Old Spice| The Man Your Man Could Smell Like). Isaiah hopes that through his extreme exaggerations and humor that men will be tempted to go and buy the
Imagery becomes evident towards the middle of the commercial to the end. When the audience first sees Isaiah on the boat and then sees the tickets and the diamonds, they automatically think of luxury. These scenes make the reader form the image that a man who uses Old Spice is a man who has everything and is surrounded by riches and wealth. This gives credit to the purpose Isiah is trying to allude to, that anything is possible with Old Spice. Also, at the end of the commercial when Isaiah appears on the horse, he looks like something seen on the cover of a romance novel or a knight in shining armor. This creates the manly image that Old Spice is trying to get across in their commercial. Concluding to the fact that Old Spice not only makes one smell like a man, but also makes one look like a man. All in all, Isaiah is trying to show off and rub his power into insecure men's faces to make them want to be like him and believe him when he says that anything is possible with this body wash. The commercial ends with a call to action for the audience. It says, "Smell like a man, man," which is challenging men to go out of their comfort zone of lady smelling body washes and see the results that Old Spice can give them (Old Spice| The Man Your Man Could Smell Like). Isaiah hopes that through his extreme exaggerations and humor that men will be tempted to go and buy the