Coca Cola Secondary Research Essay

Coca-Cola is the largest soft drink maker in the world. John Pemberton is the founder of the company in the late 19th century. In 1919, a group of investors purchased the company and re-corporate and headquartered in Atlanta, Georgia. Under new management, Coca-Cola has been growing and dominated the soft drink market substantially. Currently, the firm has more than 40 percent of market share of the soft drink market, and it presents more than 160 countries in the world. With ongoing demands from consumers, Coca-Cola makes several new products to fulfill the consumer’s needs. Energy drinks, non-sugar products, and teas are the primary drinks of the firm to distribute to the market in the last 5 years. In fact, the carbonated drink industry …show more content…
This study method focuses on available data or sources that obtained by other groups or people and is available for collection either free or paid program. Secondary research may be taking in account in several resources such as private and government data. According to Younger (2010), Google is one of the most reliable search engine to access to many data that is researchers search for their project. Equally, Google search engine can optimize such data to provide researchers the instant information when researchers input some keywords of the main topic that they are looking for those information. In contrast, primary research is a type of research which is completed by organizations themselves with the goal of collecting information that may be used to enhance and improve the services or the products, and other essential functions. Moreover, primary research is the most useful method which so valuable to an organization, and may be considered as the essential intellectual property of the firm. By knowing this, Coca-Cola can utilize both research techniques to invent for its drinking formula in order to achieve its main