Is Gatorade commercial more than an advertisement?
I remember a time where I was just drinking a nice cold Gatorade just because I was thirsty, my boyfriend, Jha’kobbi, was with me and he said to me, “You can’t drink Gatorade unless you’re sweating.” I refused to believe him until I decided to do a little research on Gatorade. In results, I found one of their commercial’s that was very interesting and helpful in expanding my knowledge. In “Nightmares”, a Gatorade commercial featuring Kevin Durant and Dwyane wade is a success in appealing to physically active individuals by presenting plausible professional athletes and companies, symbolic colors and music, and a logical need.
The Gatorade Company itself is indeed credible after decades in business. Their …show more content…
The viewers become comfortable with buying their product due to their longevity in the market, it also shows that they are trustworthy. However, Gatorades longevity alone didn’t do the trick; Kevin Durant and Dwayne Wade are two professional basketball players in the NBA that are looked up to by children and adults from ages about 4 and up. Since 2010 Kevin Durant has had an All-Star appearance all his years in his career so far and he won Season MVP in the year 2012, same year this commercial premiered (NBA15). Dwyane Wade on the other hand has been in 11 All-Star games, has 3 Championship Rings, and has also won MVP in 2010 (NBA151). By Gatorade having these two outstanding men on the commercial, it appeals to their audience even more because of their believability in the star
I remember a time where I was just drinking a nice cold Gatorade just because I was thirsty, my boyfriend, Jha’kobbi, was with me and he said to me, “You can’t drink Gatorade unless you’re sweating.” I refused to believe him until I decided to do a little research on Gatorade. In results, I found one of their commercial’s that was very interesting and helpful in expanding my knowledge. In “Nightmares”, a Gatorade commercial featuring Kevin Durant and Dwyane wade is a success in appealing to physically active individuals by presenting plausible professional athletes and companies, symbolic colors and music, and a logical need.
The Gatorade Company itself is indeed credible after decades in business. Their …show more content…
The viewers become comfortable with buying their product due to their longevity in the market, it also shows that they are trustworthy. However, Gatorades longevity alone didn’t do the trick; Kevin Durant and Dwayne Wade are two professional basketball players in the NBA that are looked up to by children and adults from ages about 4 and up. Since 2010 Kevin Durant has had an All-Star appearance all his years in his career so far and he won Season MVP in the year 2012, same year this commercial premiered (NBA15). Dwyane Wade on the other hand has been in 11 All-Star games, has 3 Championship Rings, and has also won MVP in 2010 (NBA151). By Gatorade having these two outstanding men on the commercial, it appeals to their audience even more because of their believability in the star