The Mighty Image Summary

In this essay, “The Mighty Image “, Cameron Johnson believes that consumers imagine as independent, free separate, and in control. Most people believe we make own decisions that are not influenced by marketing image. However, it is not true the image is not independent thinkers and unfree. According to Johnson, “Although exposed to advertising every day, most Americans are unaware of how commercials/advertisement works in their everyday lives.” (Page#45). Johnson's point is that the commercials and ads are imperceptibly lured and managed by your desires, and it works because majority people believe they have a free choice. Advertising broadcast shows us all the benefits of the product, fashion, style, comfort, a luxury only to buy, and that is highly successful at getting millions of people. Advertisers today create an allure by associating values such as success, power, and luxury with their product …show more content…
“Welcome to Sweet Amenity”, Hugo Boss effectively persuade the viewer that smell like success equals freedom, that’s something that we all want but only a few are willing to put in the work to achieve it. Boss fragrances made for the hard strong successful men. This commercial demonstrates a successful image, beautiful confident men in an elegant suit. The man dedication, integrity always goes forward to innovate and achieve. The smell is very important for dedication, integrity a man always ready to goes forward to innovate and achieve. The advertisement conveys a strong message about strong personality whereby a man not only attractive but needs to be confident by smelling like a real man. The advertisement uses emotional appeal to influence women who value strong qualities in