With These Words I Can Sell You Nothing, By William Lutz And The Language Of Advertising

Advertising is what society is made up of in today’s world. If one would look to their left and look to their right there is a very high chance they will see an advertisement of some sort. Whether the advertisement is a poster on the wall or a logo on someone’s clothing. It is everywhere. The viewer’s eyes can be fooled when looking at the advertisement or even persuaded to purchase such an item. People and consumers are usually very clueless when looking at advertisements. Advertisers know the fact that people and consumers do not know exactly what they are looking at and they take total advantage of that fact. The articles “With These Words I Can Sell You Anything” by William Lutz and “The Language of Advertising” by Charles O’Neill explains …show more content…
In the article by William Lutz, “With These Words I Can Sell You Anything” Lutz talks about how advertisers use their knowledge on how to play with words to get people to buy their products or use their services. He says that a lot of the different words that advertisers use have different meanings than what the viewers are used to. They do this to play with the viewer’s mind and eyes. Obviously they do this as a trick to make money. He says that it is the viewer’s job to figure out what the advertisement is actually saying and not the advertiser 's job to tell them. The other article by Charles O’Neill titled, “The Language of Advertising” talks about the advertisement is not created to the values, truth, love, or colors but rather is about selling the product or service to the viewers. Whatever the company needs to do to sell people the product or service they will do it. Advertisers will go out of the way to sell something. Therefore advertising tends to be its very own language that people do not fully understand. O’Neill talks about how advertising is about the appearance, its purpose, creativity, attention getting, and the use of simple language. Even though advertising is a different language than the usual language people here on a daily basis it is very simple to depict if one would just dissect it a little bit. “O’Neill talks about how it is the viewer’s responsibility to understand the meaning behind what …show more content…
Advertising is what makes up society today. It can be found on a billboard on the interstate or on someone’s t-shirt they are wearing to class. Today people are so accustom to seeing advertisements that sometimes they overlook what they are really looking at. Therefore, the viewer’s eyes can be fooled when looking at the advertisement or even persuaded to purchase such an item. If a consumer knows what they are looking at and understand what the advertisement is saying or trying to say then they might be more cautious when looking at the advertisements and media in today’s world. The articles “With These Words I Can Sell You Anything” by William Lutz and “The Language of Advertising” by Charles O’Neill explains the use of advertisement and the effect on the target audience. Through the credibility of both authors, the diction they use and how they use it and the tone of both of the authors state their stance and knowledge about the topic of advertising. Overall I do believe that O’Neill’s article is the most effective. O’Neill was very to the point on what he needed to say about advertising. Along with being straight to the point about the facts with advertising and him being a professional in marketing helps his cause to his article being more