Ubik By Philip K. Dick

In the science fiction novel Ubik by Philip K Dick there is a product named ubik that is advertised in many different ways and as many different things but each way shows a new side of how advertising affects consumerism and how produces manipulate the advertisement industry to make their product more desirable. Philip K. Dick incorporates advertisements throughout the book that all around the same item, Ubik. This item is portrayed as many different things but all these different versions of ubik are advertised in a similar way by Dick describing it as the “best” product for whatever it is intended to be used for. This is a good insight into modern day consumerism because most companies want their product to be portrayed as the best because what consumer doesn’t want the number one product that just means they are getting the best quality right? Throughout the book Dick makes ubik into a cereal, a hairspray, a conditioner, a salad dressing and so many other things. A good example is “The best way to ask for beer is to sing out Ubik. Made from select hops, choice water, slow-aged for perfect flavor, Ubik is the nation’s number-one choice in beer. Made only in Cleveland” which Dick uses at the beginning of chapter 2, page 10 of Ubik. Also “Instant Ubik has all the fresh flavor of just-brewed drip coffee. Your …show more content…
In the science fiction novel Ubik by Philip K. Dick, there are many examples that give insight into just how easy it is to manipulate advertisement’s to make them more desirable to consumers. Dick gives many examples into slightly manipulated advertisement’s that make the product seem just a bit more special than it really is, he gives really good insight into how consumerism and how advertisement’s truly affect