As I watch television, or drive through the city, all I see are advertisements. In my personal opinion, I rarely pay attention to advertisements, unless they deal with life of humans, animals, babies, and fashion. Advertisements have to leave a statement that will have me thinking to myself on life of others as well as mines, or if I really want to purchase an item. In the article, “Jesus is a Brand of Jeans,” the writer, Jean Kilbourne explains to her readers about advertising and how it is affecting today’s society. Advertisements can be seen any and everywhere and its purpose is to persuade the viewers to get a certain item. Kilbourne argues about several aspects of advertisements such as: it is easy to love a product than a person
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When looking at sales papers, magazines, websites, billboards and other ads, the people that are posing as models are actually viewed as objects. The reason behind the statement is that the model are posing for whatever the advertisers are trying to sell and not too much focus on the people in the picture. Kilbourne stated that “Women’s bodies – and men’s bodies too these days – are dismembered, packaged and used to sell everything from chainsaws to chewing gum, champagne to shampoo” (258). Not only do advertisers use women and men to sale products, but they even use children as well. In my words, the reason advertisers tend to target little kids because they are adorable and people cannot resist the cuteness of the kids. In order to make a lot of money on children’s products, advertisers will make sure they have cute kids in the commercials and pictures. Neha Dewan, writer of “Advertisers use kids to sway big decisions” stated the main reason why people choose kids because "featuring children helps companies get rid of boring and cliché methods, especially when the product carries a serious image," says Pradeep Bakshi, chief operating officer of Voltas, which has been using children in its advertisements for 5-6 years now” (web). It is certain that people focus more to children ads than older people ads because children ads draws the audience in to their precious looks versus boring ads that older people
When looking at sales papers, magazines, websites, billboards and other ads, the people that are posing as models are actually viewed as objects. The reason behind the statement is that the model are posing for whatever the advertisers are trying to sell and not too much focus on the people in the picture. Kilbourne stated that “Women’s bodies – and men’s bodies too these days – are dismembered, packaged and used to sell everything from chainsaws to chewing gum, champagne to shampoo” (258). Not only do advertisers use women and men to sale products, but they even use children as well. In my words, the reason advertisers tend to target little kids because they are adorable and people cannot resist the cuteness of the kids. In order to make a lot of money on children’s products, advertisers will make sure they have cute kids in the commercials and pictures. Neha Dewan, writer of “Advertisers use kids to sway big decisions” stated the main reason why people choose kids because "featuring children helps companies get rid of boring and cliché methods, especially when the product carries a serious image," says Pradeep Bakshi, chief operating officer of Voltas, which has been using children in its advertisements for 5-6 years now” (web). It is certain that people focus more to children ads than older people ads because children ads draws the audience in to their precious looks versus boring ads that older people