The article entitled “Advertising Fifteen Basic Appeals” by Jib Fowles explains the fifteen appeals by which advertisements manipulate consumers. Each appeal is displayed in an ad, and that appeal works for each one respectively. Many agree that advertisements are giving viewers the wrong idea on the product that’s being sold. However there are others that advertise the product who say that they are just trying to make the product well known by using or doing things that people will find interesting. Television advertisements are successful by attracting viewers with information given or the images shown. For example, ASPCA TV Commercial illustrates a few abandoned animals that want to be rescued. When watching this commercial
