When a company produces a commercial, their objective is to get their product or whatever their showcasing to sell. Many methods are used to lure an audience being targeted to purchase a product. As you flip through a magazine, you hardly notice advertisements if you are flipping at a constant rate. In the "Jib Fowles Fifteen Basic Appeals Article" it states "A study done a few years ago at Harvard University 's Graduate School of Business Administration ventured that the average American is exposed to some 500 ads daily from television, newspapers, magazines, radio, billboards, direct mail, and so on". Advertisements make billions of dollars throughout each year because of the effect it has on people.
People are drawn to advertisements that …show more content…
The need to achieve in this ad is to reach or attain younger women to use Pantene. For example, Selena Gomez is a young woman who views herself as a costumer of Pantene. This ad is trying to give the perception of celebrities such as, Selena Gomez uses Pantene then every young woman will use Pantene. In the "Jib Fowles Fifteen Basic Appeal Advertisement" it states "According to Murray, the need for achievement is signaled by the desires "to accomplish something difficult. To overcome obstacles and attain a high standard. To excel one 's self. To rival and surpass others." A prominent American trait, it is one that advertisers like to hook on to because it identifies their product with winning and success". This advertisement used the need to achieve effective because by using Pantene you view yourself as a successful costumer who appreciates the product.
The need for prominence is by using Selena Gomez to represent not only younger women use Pantene, but celebrities use the product. Additionally, prominence implies the massive, gold hair dryer that is very noticeable in the ad. The need for prominence suggest "Here comes the need to be admired and respected, to enjoy the prestige and high social status" as stated in the "Jib Fowles Fifteen Basic Appeals Article". Therefore, the need for prominence is effectively used in the
People are drawn to advertisements that …show more content…
The need to achieve in this ad is to reach or attain younger women to use Pantene. For example, Selena Gomez is a young woman who views herself as a costumer of Pantene. This ad is trying to give the perception of celebrities such as, Selena Gomez uses Pantene then every young woman will use Pantene. In the "Jib Fowles Fifteen Basic Appeal Advertisement" it states "According to Murray, the need for achievement is signaled by the desires "to accomplish something difficult. To overcome obstacles and attain a high standard. To excel one 's self. To rival and surpass others." A prominent American trait, it is one that advertisers like to hook on to because it identifies their product with winning and success". This advertisement used the need to achieve effective because by using Pantene you view yourself as a successful costumer who appreciates the product.
The need for prominence is by using Selena Gomez to represent not only younger women use Pantene, but celebrities use the product. Additionally, prominence implies the massive, gold hair dryer that is very noticeable in the ad. The need for prominence suggest "Here comes the need to be admired and respected, to enjoy the prestige and high social status" as stated in the "Jib Fowles Fifteen Basic Appeals Article". Therefore, the need for prominence is effectively used in the