Rubin's Argument Essay

Every day we constantly find ourselves looking at advertisements no matter where we are. On our way to work we hear them over the radio, or see them on the giant billboards as we drive by. Also, there are those that we see on the television, and then the latest addition to technology our laptops connected to the internet is flooded with ad placement. Many of us were enticed into trying those products that we saw, but why were persuaded into doing so? As Melissa Rubin states in her opening thesis (246) advertisements try to “reflect and appeal to the ideals, values, and stereotypes held by the consumers they wish to attract.” The advertisement that Rubin analyzed (247) was an old Coca-Cola advertisement from the 1950’s. The most predominant things about the image is the iconic …show more content…
Also making the reader aware of the sociocultural aspects with related facts which were useful in understanding the time frame of this ad. Another good thing that Rubin (250) did was to try and make people think about how would they view this today if they saw it. While she did do an admirable job I would say I would have liked to know more about Sprite Boy as he seemed to play a huge part. Like he was created by Coca-Cola because they tried to get people to stop referring their product as coke, and when they could not they used Sprite Boy as a bridge to connect Coca-Cola and Coke as one image. This advertisement makes you stop and wonder. How successful was this? How successful would this be in today’s society? Not only does it make you question this ad, but it makes you think about all the times an advertisement made you go out and try that product. What were the reasons behind it? If you saw it today for the first time would you be tempted to try it now? So next time you see an advertisement maybe you can recognize the factors that makes it feel like it was made for