Coca-Cola has produced thousands of advertisements since the company’s creation with the goal of appealing to a broad range of consumers. Stylistically, Coca-Cola advertisements have changed over time, but their goal remains the same. This paper will use two Coca-Cola advertisements, one released in the United States in 1886 and the other in The Netherlands in May 2015, to discuss the delicate balance between using generalized advertisements compared to a more personalized style. Both of the advertisements advocate for personal satisfaction and a desire to be inclusive. In both cases, they present a range of consumers that can achieve personal happiness. In the advertisement from 1886, men of varying professions and women are referenced, while
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The information that it provides can be interpreted as too broad, causing a disconnection between the audience and the advertisement. If the viewer is not one of the types of men stated in the advertisement, “business, students, wheelmen, athletes, and professional”, then it can be interpreted that Coca-Cola is not the perfect beverage choice (Vintage). It uses names for classes, instead of specific demographics to better isolate a market and be more connected to the market. When a person feels that they are having a connection with another entity, they are more likely to repeat a transaction. Yielding that the vintage advertisement ineffectively relaying the Coca-Cola brand and its …show more content…
It makes those stories become the product which Coca-Cola is marketing, instead of just a regular beverage. Using the stories of actual people, the consumer can be more relatable to the brand. It is no longer just a bottle of Coca-Cola, now it is instantly a personalized bottle of Coca-cola that has a personal message on it, of what brings that person satisfaction. Also provoking the idea that if a regular person can have their story on a Coca-Cola Bottle for the world to view, that process of storytelling can be extended to another case to better isolate the market. Thus ensuring that there is optimal reliability and furthering Coca-Cola 's attachment to personal
The information that it provides can be interpreted as too broad, causing a disconnection between the audience and the advertisement. If the viewer is not one of the types of men stated in the advertisement, “business, students, wheelmen, athletes, and professional”, then it can be interpreted that Coca-Cola is not the perfect beverage choice (Vintage). It uses names for classes, instead of specific demographics to better isolate a market and be more connected to the market. When a person feels that they are having a connection with another entity, they are more likely to repeat a transaction. Yielding that the vintage advertisement ineffectively relaying the Coca-Cola brand and its …show more content…
It makes those stories become the product which Coca-Cola is marketing, instead of just a regular beverage. Using the stories of actual people, the consumer can be more relatable to the brand. It is no longer just a bottle of Coca-Cola, now it is instantly a personalized bottle of Coca-cola that has a personal message on it, of what brings that person satisfaction. Also provoking the idea that if a regular person can have their story on a Coca-Cola Bottle for the world to view, that process of storytelling can be extended to another case to better isolate the market. Thus ensuring that there is optimal reliability and furthering Coca-Cola 's attachment to personal