In the article, “Ad Industry Veterans Honored with Cola Memorial” it is taking the time during Cola Wars, a critic from the Onion, a satirical website. The rivalry between Pepsi and Coke then compares it to a real war, but actually, intend to ridicule the soda rivalry. The purpose of this article was to denounce those who allow simple, insignificant things, such as beverage choice to become a heightened situation when there are tremendous problems in society. American consumers were mocked with the use of burlesque satire in order to help them to understand that there are more issues out in society than a competition between two soda’s company. Therefore, the Onion uses the rhetorical devices of client testimonials, distortion and hyperbole.
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"... pitting agency against the agency in a bitter struggle between Coke and Pepsi," [10] said a Pepsi pitchman Lionel Richie at the memorial dedication. From this cited quotation, we see that the Onion uses hyperbole by mentioning, “ Pitting agency against the agency in a bitter struggle between Coke and Pepsi,” you can see the hyperbole in that section because who would have a struggle between a Coke and a Pepsi drink. “A 60-foot-high black granite sculpture honoring the advertising executives who lost their families and jobs in the most bitter advertising war in U.S. history, the Cola War Memorial was officially unveiled Monday,” [10] stated by the Onion. The Onion overemphasizes the size of the memorial, which is enormous for an event just between Coca-Cola and Pepsi, which isn’t as necessary to even have a memorial from it in the first place. The Onion as well uses distortion to blind his readers from knowing that it was a satirical article just by showing how crucial these “veterans” are that these deserve a memorial about this traumatic event. A quote to prove that is,”None who experienced the war can forget it, but we need this memorial to help us remember." It proves us that this is a form of distortion because “None who experienced the war can forget it, but we need this memorial to help us
"... pitting agency against the agency in a bitter struggle between Coke and Pepsi," [10] said a Pepsi pitchman Lionel Richie at the memorial dedication. From this cited quotation, we see that the Onion uses hyperbole by mentioning, “ Pitting agency against the agency in a bitter struggle between Coke and Pepsi,” you can see the hyperbole in that section because who would have a struggle between a Coke and a Pepsi drink. “A 60-foot-high black granite sculpture honoring the advertising executives who lost their families and jobs in the most bitter advertising war in U.S. history, the Cola War Memorial was officially unveiled Monday,” [10] stated by the Onion. The Onion overemphasizes the size of the memorial, which is enormous for an event just between Coca-Cola and Pepsi, which isn’t as necessary to even have a memorial from it in the first place. The Onion as well uses distortion to blind his readers from knowing that it was a satirical article just by showing how crucial these “veterans” are that these deserve a memorial about this traumatic event. A quote to prove that is,”None who experienced the war can forget it, but we need this memorial to help us remember." It proves us that this is a form of distortion because “None who experienced the war can forget it, but we need this memorial to help us