The Coca-Cola Company, a multinational beverage corporation founded in 1886 by Dr. John S. Pemberton and Frank M. Robinson, is most well-known for its flagship product Coca-Cola. The Company makes its beverage products accessible to global consumers through its network of bottling and distribution operations, distributors, wholesalers and retailers. Coke has kept a firm lead in the U.S. carbonated drinks market, with 48.6% market share, made 44.29 billion dollars in 2015, and not only is it the top nonalcoholic beverage company, it is also one of the world’s most recognisable brands. Its recognition also comes with being associated to its home country, America, and perhaps the values it stands for.
In the first part of the 19th century, the …show more content…
America’s involvement in the Vietnam War from 1961 to 1973 caused mass upheaval among the public and drastic changes in the nation.There was a struggle to define America as the Vietnam War dragged on. Evidently, it was not a war that Americans found honourable; by 1967 the US military involvement in Vietnam was deemed to be a mistake with increasing numbers of Americans taking a stand against the war. Americans were disappointed when their patriotism and faith in the government did not pay off as they continued losing abroad. This wounded American pride. Americans started to be confused about the values that America fought for, while the fighting men lost a clear purpose for fighting the war. Additionally, televised coverage of the war brought gruesome battle scenes into Americans’ homes. It progressively grew difficult for Americans to justify, let alone support, a war without dominance, prominent objectives and victory. The significantly different reasons for military involvement and outcomes between WWII and Vietnam War resulted in shifts in national values, and the divisions over America’s fundamental values.
The Vietnam War also served as a platform for the counterculture movement to solidify around a cause. Founded by youths of the 60s who were not content with how the nation represented them, they sought to define themselves in opposition, …show more content…
Knowing that Coca-Cola is a significant trademark product that symbolises America, the company executives perceived the country’s faltering self-image as a direct threat, and they shifted their focus from declarations of patriotism and American pride to portrayals of unity throughout the world and changing social
In the first part of the 19th century, the …show more content…
America’s involvement in the Vietnam War from 1961 to 1973 caused mass upheaval among the public and drastic changes in the nation.There was a struggle to define America as the Vietnam War dragged on. Evidently, it was not a war that Americans found honourable; by 1967 the US military involvement in Vietnam was deemed to be a mistake with increasing numbers of Americans taking a stand against the war. Americans were disappointed when their patriotism and faith in the government did not pay off as they continued losing abroad. This wounded American pride. Americans started to be confused about the values that America fought for, while the fighting men lost a clear purpose for fighting the war. Additionally, televised coverage of the war brought gruesome battle scenes into Americans’ homes. It progressively grew difficult for Americans to justify, let alone support, a war without dominance, prominent objectives and victory. The significantly different reasons for military involvement and outcomes between WWII and Vietnam War resulted in shifts in national values, and the divisions over America’s fundamental values.
The Vietnam War also served as a platform for the counterculture movement to solidify around a cause. Founded by youths of the 60s who were not content with how the nation represented them, they sought to define themselves in opposition, …show more content…
Knowing that Coca-Cola is a significant trademark product that symbolises America, the company executives perceived the country’s faltering self-image as a direct threat, and they shifted their focus from declarations of patriotism and American pride to portrayals of unity throughout the world and changing social