The coke mission statement serves to refresh the world, inspire moments of optimism and happiness and create value and make a difference. Though the Pepsi market is growing the company does not strive to complete any mission leaving coke as a more reparable brand. Coca-Cola recently enacted a new marketing strategy in the food and beverage industry: If you are going to sell the stuff, you better talk about the stuff. Felix Salmon notes “in blind taste tests of wine, people almost invariably prefer sweeter varieties. This hardly means sweeter wines are always better—and Pepsi is sweeter than Coke” (Felix Salmon). Pepsi’s entire marketing strategy revolves around their products sweetness and to some consumers if the product is sweeter doesn’t make it better.
Americans love a cold glass of Coke! It puts a smile on our face and reminds us of the good old days. The taste, the emotional brandings, and their marketing techniques are some of the reasons why Coke remains supreme in the soft drink market. The taste, the emotional brandings, and their marketing techniques keeps everyone guessing what Coke will do next. Pepsi and Coca Cola have long been rivals in the marketing industry making them the two most recognizable names in soft drink