Battle for the Can.
The giants of the soft-drink industry, Pepsi and Coca-Cola, take an inevitable battle against each other for the reign of authority over restaurants. Coca-Cola, and Pepsi each have a similar soft drink that co-inside with each other, giving no real edge upon each other aside from advertising and recipe. Psychologically, Coca-Cola’s ads are much more effective than Pepsi. As Coca-Cola’s company color is associated with either, red or white, the introduction of another color may greatly affect the company’s logistics and psychological effects on their customers. Red psychologically resembles warmth and positivity, which leads to it also resembling our thought of it being our need and our will to survive. Pepsi, is associated …show more content…
First, Pepsi uses it’s products and logos to provide the ethos of the advertisement. Showing it’s logo and brand provides satisfaction to the customer because they provide the fact that the products showcased, are in fact their products, and set a standard as to how they should taste, and how they will be. Pepsi also uses the logos of their products; however, fail in a minor way as well. With their main products being shown, Pepsi, Diet Pepsi and PepsiMax, you understand that they will have the flavor of Pepsi; however, they have two products that provide similar treatments, Diet Pepsi and PepsiMax. Diet Pepsi is supposed to be the “healthier” alternative to the original product, but, because they have their new product, PepsiMax, the original idea of having a “healthier” product is being overrun. PepsiMax provides no calories and no sugars, which is supposedly “healthier” than their older product, Diet Pepsi, proving contradiction within their selling. If the Diet or the new product weren’t shown together, the product idea may have stuck with the initial idea of being healthier, but because they are together, they cause complete contradiction and sort of demoralize the name of their
The giants of the soft-drink industry, Pepsi and Coca-Cola, take an inevitable battle against each other for the reign of authority over restaurants. Coca-Cola, and Pepsi each have a similar soft drink that co-inside with each other, giving no real edge upon each other aside from advertising and recipe. Psychologically, Coca-Cola’s ads are much more effective than Pepsi. As Coca-Cola’s company color is associated with either, red or white, the introduction of another color may greatly affect the company’s logistics and psychological effects on their customers. Red psychologically resembles warmth and positivity, which leads to it also resembling our thought of it being our need and our will to survive. Pepsi, is associated …show more content…
First, Pepsi uses it’s products and logos to provide the ethos of the advertisement. Showing it’s logo and brand provides satisfaction to the customer because they provide the fact that the products showcased, are in fact their products, and set a standard as to how they should taste, and how they will be. Pepsi also uses the logos of their products; however, fail in a minor way as well. With their main products being shown, Pepsi, Diet Pepsi and PepsiMax, you understand that they will have the flavor of Pepsi; however, they have two products that provide similar treatments, Diet Pepsi and PepsiMax. Diet Pepsi is supposed to be the “healthier” alternative to the original product, but, because they have their new product, PepsiMax, the original idea of having a “healthier” product is being overrun. PepsiMax provides no calories and no sugars, which is supposedly “healthier” than their older product, Diet Pepsi, proving contradiction within their selling. If the Diet or the new product weren’t shown together, the product idea may have stuck with the initial idea of being healthier, but because they are together, they cause complete contradiction and sort of demoralize the name of their