Coca Cola Driving Change Case Study

There are many factors that serves as the driving changes in The Coca-Cola Company. Rivalry among existing firms and new products is one of the factors. As the world's largest beverage manufacturer, distributor and the leading producer and marketer of soft drink industry, The Coca-Cola Company though was a company with the most obstacles (Abdul Munam et.al.,2012). Currently Pepsi Co. which is well known as the producer and distributors of Pepsi-Cola drink is the biggest competitor in terms of carbonated drink and both company are committed heavily to sponsoring outdoor events and activities. Instead of Pepsi Co., rivalry also came from other company however because of their unique taste and flavor, Coca-Cola Company and Pepsi Co became predominant …show more content…
There are variety of ways has been taken using new technology in furthering the brand such as social networking which is to maintains a visible appearance on Facebook and other social networking sites such as Twitter, introducing greener bottles and packaging that using less petroleum, freestyle dispenser and online advertising to control over who sees their ads and when they see them (Balkind Dylan, 2012). As their goal to be a leading company, IT and promoting are close accomplices at Coca-Cola today. The company is using countless dollars a year on advanced promoting, and that number will, probably, keep on ring. Just about the majority of that using is IT-related. Vital as those two parts may be, they have to be supplemented by what call the income generator of The Coca-Cola Company and always made technology changes to satisfy customers need (Robert Levin, …show more content…
With in excess of 3000 items in more than 200 nations, the Coca-Cola Company has unquestionably gotten to be a piece of individuals' lives. The Coca-Cola Company owes its prosperity to the individuals who try their hardest to accomplish the current workload. In this manner, the Cola-Cola Company takes fore thoughts of its workers in exchange by making a decent work space and working alongside unions and government offices to verify its representatives are protected. The Coca-Cola Company comprehends that in today's business world engineering is extremely crucial to run such an enormous organization like Coca-Cola. Subsequently, the Coca-Cola Company utilizes distinctive sorts of innovation, for example, making databases and information distribution center about their clients and suppliers, working with shoppers and different organizations through the web. The Coca-Cola Company even offers stock over the web through its one of a kind shopping site. Coca-Cola has used over $2 million equitable on publicizing and advertising. This makes Coca-Cola well known in numerous nations what's more, staying aware of today's new patterns, the Coca-Cola Company additionally promote its items on facebook and twitter. The Coca-Cola Company realizes that no business can run without an arrangement. Since the Coca-Cola Company has possessed the capacity to the set the section obstruction