Coca Cola Target Market Analysis
It is imperative for Australian Coca Cola Company to clearly define its target market so that ACCC’s energies and funds can be well utilized in tailored marketing and sales efforts. You can only be sure to meet customer’s needs by first identifying the customers. A targeted market should be …show more content…
This step provides the company with an opportunity to group individuals with similar characteristics and come up with promotional strategies and product mix that speaks to them.
Our final but not the least step, research, can involve collecting data from federal government data and demographic publications. Under this step, the company might be compelled to hire a marketing and research firm.
The objective of identifying target market is to distinguish and organize the clients in Australia that will quicken Coca-Cola brand commercialization endeavors in Australia. A few clients are more prone to purchase than others and their timing in receiving new items can be drastically diverse. Likewise, the eagerness of certain business pioneers to purchase Coca-Cola brand can provide for it a support in the more extensive business sector.
The objective is to distinguish those that best fit the worth recommendation and can best impact more extensive reception of your item. Likewise, decide how likely these organizations are to embrace new advances and what their impact is in the business. At last, distinguish the chiefs inside your need …show more content…
Coke’s engagement strategy could be to shift from being a brand that promotes happiness to a brand that provokes happiness.
Australian Coca Cola Company could decide to research on why a targeted population consumes which brand and at what time of the year. This can effectively describe buying habits and patterns of use for particular brands, and tagged loyalty to those brands. It can be agreed by many that Coke has a place in global cultural consciousness. To remain relevant, Australian Coca Cola Company can engage Coke’s 360 degree engagement plan that develops and promotes low or no calorie beverages.
Develop positioning strategy
Make a situating proclamation for every unique client division in Australia. Utilize predictable organizations that are prominent in Australia, for example, "for this intended interest group in Australia, the brand gives these imperative advantages that the rivals can 't match." Use the situating articulation to make convincing messages to spur the prospect to purchase. Consolidate the key components of the situating proclamation in all the promoting correspondences with the goal that prospects get predictable messages at each one purpose of contact with your