Dope Case Study

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Four Key Tips To Building a Dope Brand That Will Be Successful!

There are many entrepreneur hopefuls who are excited to launch their own startup companies, but what most fail to recognize or take seriously is the importance of brand development. The most important component of a product or a service selling is the brand reputation of the product or service. Even if what you’re selling is great, innovative, and disruptive — no one cares. But building a strong brand will allow you to communicate to potential customers why your products and/or services are superior to others, why they should trust you with their money, and how this product will make them feel happy. Knowing your target customer will help you develop brand strategies that work without the cheesy marketing schemes — but demographics alone are not enough to position a brand, you must know the psychographics as well. Like what motivates your target customers to make certain purchases, what are their value, their interests, their lifestyle, and what they’re spending habits are. If you know the in and outs of your target customer, you will be better equipped in building not only a strong brand.

Below are my four tips on building a successful brand that customers will find dope!


Before you start your company, its crucial to have a clear vision of the
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She started off as a youtube personality who made make-up tutorials and is now a millionaire business woman with her own line of beauty products. Ipsy is Michelle Phan 's beauty box company, which has generated $150 million in revenue in just three years. The company was also able to grow rapidly and organically mostly because of Michelle Phan’s subscribers on Youtube and Instagram. Developing an online presence then building a high profile brand will enable you to launch other businesses like Michelle Phan has. Its a smart way of doing business

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