In the beginning of the 20th century advertisements were made by local businesses to get the sidewalk traffic into their stores. However, because of the increasing number of big corporations, today’s advertising has evolved dramatically. With the evolution of mass advertising by large businesses, local businesses have been having difficulty obtaining costumers and keeping their doors open. When a company is created they have to be able to differentiate themselves in the consumer market this is possible by creating a brand. Unfortunately, only large businesses with enormous amounts of capital can use marketing strategies to create their own brand. However, local businesses have several ways to differentiate themselves from their competitors.
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Total Wine & More currently has 102 superstore locations in 16 states, with more on the way. Local liquor store owners in places such as Norwalk, Connecticut, and Coastal South Carolina fear the opening of Total Wine & More. With over 8,000 wines, 3,000 spirits, and 2,500 choices of beer all being sold at close to wholesale price, local liquor store owners will find it extremely difficult to compete against the superstore. Total Wine & More is expected to continue expanding especially with their marketing strategy of being a “Toys R Us for adults.” Total Wine & More is well on their way on establishing their brand and wiping out their mom-and-pop liquor store competitors …show more content…
Another movement gaining momentum off of the local food movement is the food miles movement. The term “food miles” originating from the 1990s, aims to create a more sustainable food system by. Food miles promotes eating local produce with less food miles in order to reduce carbon emissions. Food miles measures the distance of our food from the farm where it was produced to the table where it is consumed. In the United States food miles have increased by 25 percent in the last few decades with an average of 1,500 miles traveled (Food Miles Movement 1). Though it seems obvious that
Total Wine & More currently has 102 superstore locations in 16 states, with more on the way. Local liquor store owners in places such as Norwalk, Connecticut, and Coastal South Carolina fear the opening of Total Wine & More. With over 8,000 wines, 3,000 spirits, and 2,500 choices of beer all being sold at close to wholesale price, local liquor store owners will find it extremely difficult to compete against the superstore. Total Wine & More is expected to continue expanding especially with their marketing strategy of being a “Toys R Us for adults.” Total Wine & More is well on their way on establishing their brand and wiping out their mom-and-pop liquor store competitors …show more content…
Another movement gaining momentum off of the local food movement is the food miles movement. The term “food miles” originating from the 1990s, aims to create a more sustainable food system by. Food miles promotes eating local produce with less food miles in order to reduce carbon emissions. Food miles measures the distance of our food from the farm where it was produced to the table where it is consumed. In the United States food miles have increased by 25 percent in the last few decades with an average of 1,500 miles traveled (Food Miles Movement 1). Though it seems obvious that